Developing Your Value Proposition

Health Innovation Kent Surrey Sussex, Health Innovation South West, Health Innovation West Midlands, and Health Innovation West of England, are collaborating to deliver a dynamic series of lunchtime webinars designed specifically for health innovators. This programme will provide practical guidance on navigating the NHS landscape, strengthening your innovation offer, and successfully scaling within the health system.
Each session will feature real-life case studies and success stories from innovators who have worked with the NHS, alongside insights from commissioners and system partners wherever possible. The series aims to equip attendees with actionable knowledge, helping them translate ideas into impactful, sustainable healthcare solutions.

Webinar 1: 16th July - Introduction to the NHS Marketplace
This opening session provides a foundational overview of how the NHS operates as a marketplace and what innovators need to know to engage effectively.

Key discussion points:

• The structure of the NHS and how it varies across regions
• Key stakeholders involved in purchasing decisions
• What the NHS is currently interested in and prioritising
• How innovators can begin to position themselves within the system

Webinar 2: 24th September - Developing Your Value Proposition
A strong value proposition is essential for success. This session will guide innovators in clearly articulating the benefits of their solutions.

Key discussion points:

• Demonstrating value and measurable impact
• Understanding and addressing stakeholder needs
• Building a compelling, evidence-based narrative
• Communicating your offer effectively to decision-makers

Webinar 3: Generating Your Evidence – A Guide to Real-World Evaluation
Evidence is critical when working with the NHS. This session will explore how to design and deliver robust evaluation strategies.

Key discussion points:

• What types of evidence the NHS looks for
• Developing an effective evaluation framework
• Working with data to demonstrate outcomes
• Patient and Public Involvement and Engagement (PPIE) and its importance

Webinar 4: Procurement and Financial Flows in the NHS
Understanding procurement and financial processes is key to entering the NHS market. This session will demystify how funding flows and how procurement works in practice.

Key discussion points:

• The basics of NHS procurement processes
• Common procurement routes and frameworks
• How financial flows operate within the NHS
• Practical tips for navigating purchasing systems

Webinar 5: Funding and Investment Options
This webinar focuses on the financial pathways available to support innovation development and adoption.

Key discussion points:

• An introduction to grants and how to apply successfully
• Alternative financing options for innovators
• Using pilot opportunities to demonstrate value
• Moving from pilots to contracts within the NHS

Webinar 6: Scaling and Growing Your Business
The final session looks at how to expand and sustain innovation within the NHS and beyond.

Key discussion points:

• Strategic planning for scale
• Understanding resource requirements and capacity
• Identifying development needs to support growth
• Approaches to achieving long-term adoption and impact

This lunchtime webinar series offers a unique opportunity to gain practical, insider knowledge from across the NHS innovation ecosystem—supporting innovators at every stage of their journey.