Digital Marketing Summit - Digi Growth Programme

The Business Solutions Team alongside Council partners deliver a range of business focused events throughout the year to support the growth and development of businesses in the borough.

Business Solutions Mentoring Growth Programme

Join expert speakers to share some of the hottest advice for growing your business online for 2023 ***L﻿imited Ticket Availability***

Lagan Valley Island

Who is this for?Join us for a digital marketing event exploring the latest trends and strategies for achieving success in 2023. Our expert speakers will cover a range of topics, including TikTok, brand strategy, and digital strategy, providing valuable insights and practical advice for digital marketers. Learn how to leverage TikTok, one of the fastest-growing social media platforms, to reach and engage younger audiences. Discover how to create a winning brand strategy that resonates with your target market and differentiates your brand in a crowded marketplace. And gain insights into the latest trends and best practices for digital strategy, including how to create effective content, optimise for search engines, and measure the impact of your campaigns. Whether you&#x27;re new to digital marketing or a seasoned professional, this event offers something for everyone. You&#x27;ll have the opportunity to network with fellow marketers, learn from industry experts, and gain valuable insights to help you succeed in 2023 and beyond.***L﻿imited Ticket Availability***A﻿genda:<ul><li>9.30 Tea, Breakfast &amp; Networking </li><li>10am Council Introduction - Alderman Ewart</li><li>10.10am Local Company Experience Share</li><li>1﻿0.30am AI and Chat GPT for your Business</li><li>1﻿1.15am Digital Strategy for 2023</li><li>1﻿2 noon TikTok for Business - Masterclass</li><li>12.45pm Close</li></ul>S﻿peaker Profiles:V﻿AVA Influence - TikTok Masterclass for BusinessEstablished in 2020, VAVA Influence is NI’s first Dedicated Influencer Marketing Agency. They work with brands across NI, ROI, and the UK to connect them with relevant social media influencers for marketing and promotional purposes. Alongside their work on social media campaigns, they are also the founders of NI’s first TikTok House, The VAVA Club, as well as NI’s first dedicated Influencer Awards, The VAVA Awards. They also host a series of workshops and masterclasses educating business owners and marketing executives on various aspects of social media, particularly in the TikTok space. Presenting will be Francesca Morelli and Chloe Henning.P﻿rofileTree - Digital Strategy for 2023What is working now to help businesses grow online - where are the quick wins and trends for growth? Is it still the things businesses have been working on over the past year, such as local SEO, social media, email marketing, content marketing and online reputation marketing - or are there areas that seem more important? We share very practical tips and advice on how to really drive your online growth, lead generation and sales during this presentation. ProfileTree is a web development and digital marketing company that has been delivering on the Digi-Growth Programme over the last 3 years. Presenting will be Ciaran Connolly.P﻿rofileTree - AI and Chat GPT for your BusinessLaunched in late November 2022, Chat GPT had over 100 million users within 2 months, making it the fastest-growing consumer application ever. It seems to be all over the news; our social media and our competitors are clearly starting to use it to help scale their business. In this presentation, we take you through the best ways you can use Chat GPT for your business and how you can save time, money and scale quicker than ever before. The only companies at risk of AI are companies that are not using it. Learn practical tips on the latest ways you can use this tool to grow your business through digital. Presenting will be Stephen McClelland.Digi-Growth Programme:The Digi-Growth Programme was focused on helping 340 Lisburn &amp; Castlereagh businesses improve their digital skills. This bespoke business support programme helped businesses to enhance their ecommerce capabilities and integrate digital technologies within their businesses to improve engagement and change their business model for more efficiency and sales.Businesses were supported with their website, digital strategy, ecommerce set up, content, SEO strategy, social media, video creation and many more areas. This digital transformation support was part of the programme delivery to upskill local businesses with digital skills. To find out more about the business supports available in the local area, visit the following webpage on the LCCC website https://www.lisburncastlereagh.gov.uk/business .“This project is part funded by Invest Northern Ireland and the European Regional Development Fund under the Investment for Growth &amp; Jobs Northern Ireland (2014-2020) Programme.”

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Digital Marketing Summit - Digi Growth Programme

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Digital Marketing Summit - Digi Growth Programme

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