Digital PR for SEO Training Workshop - Guildford

Advantecis one of the South's leading digital agencies, with an in-house team of specialist website design, programming and marketing experts. We run a regular programme of events, seminars and workshops for business-people looking to keep abreast of digital marketing and development trends.

Advantec

A masterclass workshop for anyone in any industry on how to gain media exposure for your brand online, earning yourself powerful SEO impact links from high authority publications.
You probably know that any website's rankings in Google are heavily reliant on links from other sites - but Google long ago made it impossible to artificially game this system.
Earning better SEO rankings involves earning genuine, high authority online media coverage.
Come to our half-day Digital PR training workshop to find out how it's done and you'll come away with tips you can put into action immediately.
<H2>WHAT WE'LL COVER:</H2>
SEO Past, Present and Future
Dispelling myths about SEO – with a focus on the things that used to work, but don’t anymore.
When is a link not a link?
How to measure the value of links, and why a high-value link can be worth dozens of low-value links.
We’ll get a little technical, but it will help us to understand how Google works, and how we can tune our activity accordingly.
Where do links come from?
A run-through of all the techniques used to earn high value links.
Approaches to content marketing and methods of promoting your brand to journalists and bloggers.
Techniques which used to work, but don’t anymore – and how things will change in the coming years.
Links in action
Case studies of real-world link-building campaigns (some of our own, and some major campaigns by the big players in marketing).
We’ll cover:
- How do you win links in a boring industry? - How do you win links in a very competitive niche - What happens when you get it wrong?
Ideas workshop
An ideas workshop to come up with creative ideas that you can use to earn links today.
Regardless of your industry, you’ll come away with something you can put into place immediately.

University of Surrey

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Digital PR for SEO Training Workshop - Guildford

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