Digital PR Link-Up
Date and time
Description
Want to meet more like-minded digital PR experts?
Want to hear what seasoned professionals in the industry have to say?
Fancy a pint?
You have found your calling, my friend.
Designed to be a relaxed and informal meet-up for digital PR professionals, Kaizen will be hosting an evening at the functions room in The Angel, in Old Street, featuring a few talks, plus the opportunity to network with your peers.
Agenda
18:00 | Arrive & Network
18:30 | Welcome & Intro - Pete Reis-Campbell CEO & Founder of Kaizen
By combining the very best in traditional PR tactics and scaling them with a content marketing strategy, Pete has built a unique approach to creating digital content and convincing journalists to cover it every day. His agency, Kaizen, founded five years ago, is the fastest growing content marketing agency in the UK (as awarded by The Drum), and has launched over 600+ campaigns for the purposes of link building and secured over 10,000+ links off top tier sites. This year, we were also named ‘Content Marketing Agency of the Year’ by The Drum.
19:00 | How to Apply the 6 Thinking Hats to Digital PR - Kat Watson Digital PR Manager at Kaizen
Kat’s talk, ‘How to Apply the 6 Hats Method to Digital PR’, will centre on how to integrate critical thinking within a digital PR strategy. In the current climate, a digital PR professional has to encompass creativity, technical SEO knowledge, fantastic writing skills, multitasking and, above all, continual self-assessment. Using de Bono’s method, Kat will compartmentalise all the necessary skills and approaches, and discuss the best ways to find a balance.
19:30 | International Link-Building - David White Associate Director of Content Marketing at Edit
David is the Associate Director of Content Marketing at Edit, leading the PR, content and outreach strategies for some of the biggest brands around the globe. His talk on building international links follows on from a Digital PR debate following BrightonSEO, and will discuss whether they hold value for a UK brand, as well as how to approach outreach for different destinations, including using social media to build ideas before moving on to the best outreach methods per country.
20:00 | Journalist Panel Q&A
Bethan Jenkins, Staff Writer at Hearst (Red, Good Housekeeping & Prima)
Bethan is a Lifestyle Features Writer for Red, Good Housekeeping and Prima at Hearst, London. Formerly, she has worked as a freelance multimedia journalist, writing features for women’s lifestyle magazines on national print and digital titles.
Olivia Petter, Lifestyle Writer at The Independent
Olivia Petter is a lifestyle writer at The Independent with a keen interest in covering topics related to mental health, gender, social media, veganism and fashion. She hosts the lifestyle desk’s weekly podcast Millennial Love, which examines contemporary dating culture with celebrity guests. Olivia previously worked at British Vog
Cassam Looch, TV & Film Editor at Culture Trip
Born and raised in London, Cassam began writing about films for a number of websites before taking on the role of managing the film content on Yahoo Movies UK. From breaking news stories to in-depth features, Cassam has covered Film and TV for national newspapers, BBC Radio and Metro Online.
~ More mingling, networking and drinking ~
