This is one of a series of Fully Funded workshops from FOCUS DIGITAL.

If you are a Start-Up or SME based within the following areas: Black Country, Coventry & Warwickshire, Greater Birmingham and Solihull or The Marches, and would like to know more about developing a digital product - Coventry University Enterprises Business Solutions are offering you the chance to attend a Fully Funded day workshop (6 hours), with the option of an extra 6 hours of one to one support for your business.

The workshop is a full day of 6 hours with refreshments and lunch provided. You are asked to arrive promptly at 0900 for registration ready for an 0930 start.

For business owners, conceiving, developing and bringing a digital product to market can be a confusing process, fraught with difficult to understand concepts, jargon and technologies. This workshop will focus on the strategies for effective product and service design that help organisations succeed in an increasingly digital world. From untangling complex business challenges, understanding customer needs and bringing creative and innovative thinking to create engaging user experiences, this workshop will use real-world case study and examples and plain English to help you build effective product design and development strategy into business planning.

Topics include:

• Conceptualisation and modelling
• Business process mapping
• Market research
• Strategy building
• User experience
• Ideation and prototyping
• Building narratives and scenarios
• Rapid and iterative development techniques
• Platforms and systems analysis and integration

DATA PROTECTION: This workshop is provided free to you if you meet the eligibility criteria. We will keep all information you provide confidential and treat it in accordance with the requirements of the Data Protection Act 1988.

This project is part funded by European Regional Development Fund

Eligibility Criteria:

Is your Company based within the eligible LLP areas (Black Country, Coventry &Warwickshire, Greater Birmingham & Solihull, The Marches)?

You are an SME with less than 250 employees?

Does your company have either an annual turnover not exceeding €50m (£35m) OR an annual balance sheet total not exceeding €43m (£30M)?

Is your company owned or part owned by one or more companies?

If yes, does the owning company and group fall within the definition of an SME?

(if no - company not eligible)

Has your company received public funding of more than €200,000 under De minimis regulation in the last 3 years (If yes - company not eligible)?