In a rapidly evolving digital world, there is increased need for charities to enhance their digital communications knowledge and implement a digital strategy which will help them to reach new supporters and deliver successful online campaigns. However, when resources and budgets are stretched, this can prove difficult for many charities.

On 30 October, join Media Trust, with support from Google Digital Garage, along with a host of like-minded charities, community groups and experts for a unique masterclass dedicated to developing your digital marketing knowledge.

The masterclass will cover a range of topics such as Social Media Strategy and Building a Digital Marketing Plan delivered by a team of Google mentors. You will also have an opportunity to discuss your specific digital communications challenges with, and receive advice from, media and communications experts.

During this masterclass you will:

Explore the trends in digital marketing and how to make it work for your organisation
Understand the importance of having a social media strategy
Learn how to measure your digital marketing activity
Understand how to reach new and existing online audiences
Develop your knowledge of Google Grants and AdWords

Level:

The masterclass is aimed at charity professionals who have communications as part of their job role, or for senior leaders and trustees who are interested in developing their organisation's digital communications. Please note we can accommodate a maximum of two attendees per organisation in order to allow a wide number of charities to benefit from this training.

This event is part of a UK-wide training programme run by Media Trust which is aimed at upskilling the UK charity sector's digital knowledge and skills through local masterclasses, mentoring and online learning. You can find out more about the wider programme here.

Digital Skills Masterclass - Edinburgh