Digital Skills Masterclass - Edinburgh

Join Media Trust, with support from Google Digital Garage, along with a host of like-minded charities, community groups and digital experts for a unique masterclass on digital communications which will equip you with the tools and techniques to strategically share your organisation's stories, reach audiences online and measure your success.

The masterclass will cover a range of topics such as Writing for Social Media and Knowing Your Charity with Data delivered by a team of Google mentors. You will also have an opportunity to discuss your specific digital communications challenges with, and receive advice from, media and communications experts.

This workshop will enable you to:

• Define your social media brand and understand your audiences
• Develop a content marketing toolkit
• Understand how to create content your online audiences will want to engage with
• Learn how to effectively measure digital success
• Develop your knowledge of Google Analytics
• Understand the value of data and analytics for your digital communications

Level:

The masterclass is a beginner-level workshop aimed at charity professionals who have communications as part of their job role, or for senior leaders and trustees who are interested in developing their organisation's digital communications. Please note we can accommodate a maximum of two attendees per organisation in order to allow a wide number of charities to benefit from this training.

This event is part of a UK-wide training programme run by Media Trust which is aimed at upskilling the UK charity sector's digital knowledge and skills through local masterclasses, mentoring and online learning. You can find out more about the wider programme here.