Joseph Stannah first opened his doors for business in 1867, some 150 years ago. Since then the business has sold more than 700,000 products worldwide, enhancing the lives of thousands of customers.

This family run business has continued to evolve and adapt to the ever changing demands and challenges the world presents. In this talk, Dr Charles Symonds will showcase the company’s digital transformation, drawing on how they are positively utilising augmented reality to have a greater impact on customer engagement.

Utilising augmented reality within the sales process blends the virtual and physical worlds to demonstrate to the customer how a stairlift would look in their home. This more tailored sales approach, builds customer engagement leaving them better informed and more confident in their purchase.