Digital Transformation: Using Augmented Reality

New Designers is an annual graduate design showcase full of disruptive thinking, ambitious ideas and fresh approaches. We welcome thousands of hand-picked graduate design talents from around the country and connect them with design educators, professionals and consumers, for creative exchange and collaboration.We believe that great design shaped the human experience, which is why we support young design talent and encourage diversity to progress the design industry year-on-year.ND CONNECTSandND EDUCATESwill host a series of free workshops and talks from our industry partners. An extensive programme bursting with top-tips, how to guides and feedback to support you in your next chapter as a creative professional. Sign up to one of our sessions for free here on Eventbrite!Recordings will be posted to our website for you to watch again at any time.

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Stannah uses augmented reality to enhance the customer purchaser journey

Joseph Stannah first opened his doors for business in 1867, some 150 years ago. Since then the business has sold more than 700,000 products worldwide, enhancing the lives of thousands of customers. 
This family run business has continued to evolve and adapt to the ever changing demands and challenges the world presents. In this talk, Dr Charles Symonds will showcase the company’s digital transformation, drawing on how they are positively utilising augmented reality to have a greater impact on customer engagement. 
Utilising augmented reality within the sales process blends the virtual and physical worlds to demonstrate to the customer how a stairlift would look in their home. This more tailored sales approach, builds customer engagement leaving them better informed and more confident in their purchase.

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Digital Transformation: Using Augmented Reality

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