Digitisation and Virtualisation

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Online event

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Digitisation and Virtualisation

About this event

The virtual world is here to stay and offers the opportunity to reach greater audiences and new forms of expression. Participants will be introduced to content and techniques to best digitalise and virtualise crafts; e-marketing and promotion; and how to protect against e-risks.

Daily 12.00-14.30 Wednesday 1, Thursday 2, Friday 3 September 2021

The Covid-19 pandemic has highlighted the importance of digitalisation and virtualization as a new frontier of communication, promotion, marketing and experiencing crafts. Thus, as lockdowns were imposed, the only means of connection between many isolated craft communities and producers with the outside world was through the internet. Not only were craft products marketed and sold over the net, but the crafts sector also expanded its repertoire to include other intangible and experiential aspects of the practice, such as digital storytelling and sharing methodologies of repairing, mending and maintaining craft products.

Although nothing can replace the physical tactile features and encounters of crafts, engagement with the digital and the virtual world is here to stay. This new interaction will add another dimension and avenue for the crafts sector to reach out to greater audiences and as a news means of expression and interaction.

In order build resilience the crafts sector needs support in building greater capacities to engage with the digital and virtual world.

The aim of the workshop is to:

- introduce the type and nature of content that is appropriate for digitalisation and virtualisation;

- impart techniques to best digitalise and virtualise craft;

- elaborate on e-marketing and e-promotion of craft; and

- to explain how to protect and migitate oneself against e-risks.

Workshop speakers

- Dr Britta Kalkreuter

- Ananya Battacharya, Co-founder and Director, banglanatak dot com

- Prof Benedetta Ubertazzi, Legal Expert and UNESCO facilitator, Glocal Capacity Building Programme for Safeguarding Intangible Cultural Heritage

- Sreendanda Ganguli, Co-founder Calcutta Art and Flea

- Anindita Patra, Culture and Development Officer, banglanatak dot come

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Online event

Organiser World Crafts Council

Organiser of Digitisation and Virtualisation

WCC International workshop series

Following a series of virtual seminars on contemporary craft issues held in December 2020, a further series of practical workshops on related themes is running August to September 2021. Devised by Rosy Greenlees, former WCC International President and Dr Joseph Lo the workshops draw on feedback from the seminar participants on areas where further supported was identified.

These events are open to WCC members, WCC Craft Cities, craft organisations, British Council Making Futures partners from across the globe.

With a panel of international workshop leaders each session will be an opportunity for participants to understand and practically apply their learning. Each seminar will take place 12.00– 14.30 British Summer Time and the programme will run over 1-3 days. Seminars will be conducted in English but options for translation may be available on booking.

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