Product Discovery is a vital step in building a complete picture of a business’ objectives and challenges and ultimately, the process is pivotal in translating the results of these findings into a successful bespoke software solution.

At Sonin, our Product Discovery process has helped us deliver the right product for our clients’ time and time again.

About Sonin

We're a modern, mobile-first app agency with over a decade of experience building award-winning iOS, Android and web apps.

Since 2009, we've worked with clients to build apps that deliver a return on technology. We've specialised in products, platforms and experiences that delight users while providing proven business value.

What happens on the day?

The session will be led by our Head of Product and Design, Sarah Preston, and our Head of Operations, Sophie Parsons.

The team kick off the session by jumping straight into a collaborative walk-through. This involves moving through a host of exercises centred around an example business. We aim to demonstrate how these exercises are effective in helping identify and prioritise your product roadmap.

Agenda:

• Understanding the business and customers
• Journey mapping
• Understanding context
• Hypothesis and solutions
• Establishing priorities

Why is Product Discovery an essential process for success?

At Sonin, we know that every product must be valuable for both the business and its customers to be successful.

Before any design or development work is started, we run product discovery workshops to ensure alignment, the correct focussing of efforts and to validate any assumptions that may have been made. This is an important step in reducing risk and driving user-centric behaviour.

Who would benefit from the workshop?

Business Founders or those who deliver services devoted to Customer Experience, Operations or Business Improvement.

• If you are a Business Founder:

"If I only had an hour to chop down a tree, I would spend the first 45 minutes sharpening my axe.” When approaching a new product or service, it’s vital to be laser focussed on what matters. This workshop will provide you with tools to create a clear path to quickly delivering the value your customer wants.

• If you are a Customer Experience Professional:

User experience has never been more important; it transcends simple look and feel and is focussed on what makes up the product. This workshop will help you identify the areas that make the big difference, guiding development in synergy with the end user.

• If you are an Operations or Business Improvement Professional:

Ensuring returns and results for operational processes requires a focus on the tasks that need addressing now and those that can wait until tomorrow.

This workshop will provide you with the tools to understand how to target the areas making the largest impact and drive focus on delivering returns quickly back to the business.