Data is being deployed to tackle some of our greatest global challenges - from preparing for future pandemics to mitigating climate change, and leading the economy recovery from the ravages of Covid-19.

The Data-Driven Innovation (DDI) initiative in Edinburgh is at the heart of these efforts - collecting, analysing and drawing insights from data to create better futures for us all.

This year's data conference - a joint venture between The Scotsman and DDI - brings together experts from a range of fields. It builds on the two previous events, which focused on ethics (DOING DATA RIGHT) and collaboration (DOING DATA TOGETHER) and examines how we are harnessing that ethical, collaborative approach - and DOING DATA BETTER as a result.

The event is built around four big themes: data and climate change; data and future pandemics; data and tourism and economic recovery; and data and social/financial inclusion.

The event will also feature short video presentations from specific research projects supporting efforts to build back better after the pandemic.

Join us as we discuss DOING DATA BETTER - at a time when we need to do this more than ever.