A unique course that brings together Major Donor Fundraising Best Practice and Powerful NLP (Neuro-Linguistic Programming) Tools and Techniques
Due to huge demand for a mixture of Major Donor Fundraising Best Practice - and NLP training - we're delighted to bring you D.O.N.A.T.E.™, a two-day course which brings you the very best of both worlds. On this unique-to-the-sector workshop, you'll learn how to 'do' Major Donor Fundraising, alongside learning powerful NLP tools and techniques to use at each and every step of the fundraising process. Come and join us so Paul can share with you nearly a decade's worth of expertise as a Major Donor Fundraiser - and a load of NLP magic!
Why is the course called D.O.N.A.T.E.™?
Good question. Well, two reasons. Firstly, we've taken the Major Donor Fundraising rule book and ripped it up. Rebellious eh? We've thrown out the old 'Seven Steps' of Major Donor Fundraising and replaced it with six steps – and each of the letters in the word stand for a step. Secondly, we wanted something that is easily remembered, and also something that's about the outcome you want - so what better word than DONATE!
What does D.O.N.A.T.E.™ stand for?
It's similar to the old 'Seven Steps' of Major donor Fundraising, but a lot easier to remember:
D stands for DONORS: Finding and researching the person you want to become a Major Donor
O stands for ORCHESTRATE: Planning how you'll initially engage with your prospect
N stands for NURTURE: Bringing the person closer to your organisation so they'll get to the point where they want to commit to your cause
A stands for ASK: Making the ask - the fun part!
T stands for THANK: Acknowledging their contribution and laying the groundwork for future investment
E stands for ENGAGEMENT: Keeping the supporter engaged now they are on board - with excellent stewardship!
And there you have it - D.O.N.A.T.E™!
What’s the NLP part?
Alongside learning about Major Donor Fundraising Best Practice, you'll also get to take away a whole host of powerful and effective NLP tools, one for each step of the D.O.N.A.T.E. process. When you make the investment today, you'll get to join us and learn about incredible NLP tools on this fantastic course!
How does the D.O.N.A.T.E.™ course work?
The D.O.N.A.T.E.™ course is a stand-alone, two-day event for individual fundraisers, run quarterly throughout the year. Organisations or fundraisers can purchase tickets by clicking on the 'Get Tickets' button.
Who is Paul?
Paul has worked as a Major Donor Fundraiser over the past 8 years for RNIB, St Mungo's and Cancer Research UK - he's still working as a fundraiser today for RNIB (albeit part-time as he runs the training company too!) As a certified Master Practitioner and Trainer of NLP, Paul combines his extensive experience and training skills to help fundraisers build better rapport with their donors, create emotional engagement with their cause and have bags of confidence to go out there and secure the gift!
Join us on our next D.O.N.A.T.E.™ course - secure your ticket now!
We’d love for you to experience this exciting two-day course. Book your ticket now to ensure you don't miss out. Be quick - courses are capped at 10 people to ensure a close-knit group who get the most out of this fantastic course.
Some nice things people have said about our D.O.N.A.T.E. course:
“Excellent as always! Good to have training that isn't cringeworthy but practical and applicable to my job.”
“Thank you so much Paul - it was fantastic!”
"It was very beneficial to hear 'real-life' examples from Paul and examples from the rest of the group - not just techniques and suggestions. It was great that it was centred around 'you' (i.e. the fundraiser) and helping with internal battles within!"
"I've learned so much! This is the first time I've had the opportunity to step outside of my thinking and observe it from the outside-in; this really helped me to understand the changes I need to make. I'm definitely going to have a different approach to my work now, and the way I handle donors. I feel MUCH more confident - thank you!"
"Having done several fundraising and Major Donor training sessions, this been by far the most interactive and useful session - I can come away and apply everything I've learned."
I just wanted to thank you so much for giving me the opportunity to attend your D.O.N.A.T.E. course last week; it was brilliant. I am feeling motivated and ready to conquer the major donor world!"
See you on the course!