Donor Journey Mastery MASTERCLASS

In a competitive fundraising landscape, getting beyond the first donation is challenging and for many charities the relationship with a donor often ends after the first donation. Finding potential donors can take a lot of time, effort and resources – and investing in keeping the donor connected and engaged with your cause after their first gift is equally as important to get right.

However, staying on top of this donor journey process can feel too complex, overwhelming, resource-intensive and therefore is overlooked as a fundraising opportunity for many charities.

This Donor Journey Mastery MASTERCLASS, led by our trainer Jamila Daley-Jeffers, demystifies the process of donor engagement from first donation to legacy gift, so you will leave with more confidence to develop lasting, long-term donor relationships.

This MASTERCLASS will help give you the practical tools, frameworks and tips to help maximise your fundraising success at every stage of the donor journey.

Who is it for?

Our Donor Journey Mastery MASTERCLASS is designed to be accessible for fundraisers and communication professionals regardless of your current skill level – from those just starting to design their first donor journey to experienced fundraising professionals wanting to refine their donor relationships.

By attending this MASTERCLASS, you will benefit from practical, valuable, and accessible information to help you explore mastering donor journeys with confidence for your charitable organisation, no matter its size, helping you maximise your organisation’s fundraising potential.

What to expect

During this 1-hour MASTERCLASS, you will look at the following areas in more depth:

• Explore the fundamentals of managing ‘Donor Journeys’ from first gift to legacy commitment

• Learn how to segment your audience for more targeted communication(s) that resonate

• Understand how to identify and engage your most valuable donor relationships

• Discover how to measure and sustain the success of your donor journey programme

This 1-hour webinar-style session will be delivered online via Zoom.

All attendees of the live Masterclass will receive a copy of the session recording. We will also make the recording available to purchase on-demand via our website after the session.

Course Details

• When: Monday 16th February 2026, 11am - 12pm
• Where: Delivered via Zoom - ID and Password will be emailed to you before the event.

Upon registering for a Get Grants Training Course please remember to check your spam, promotional, and junk email folders for Get Grants communications – thank you.

Alternatively, contact us to request a booking form.

About Get Grants

Get Grants provides practical support in the form of training, information, and support that fundraisers with all levels of experience can take away and put into practice.

Our events bring fundraisers together to access friendly peer support from our UK-wide Get Grants Community.

Our team has over 50 years of working in both grant fundraising and grant giving. Uniquely, we share insights into how decisions are made by funders with an understanding of the challenges faced by fundraisers.

*By subscribing to this event you will receive communications about future similar Get Grants training and events. If you do not want to receive this information then please email info@getgrants.org.uk.

**Upon registering for a Get Grants Training and or Event please remember to check your junk email folders for Get Grants Communications – thank you!