Driving Digital 2022

Driving Digital 2022


Actions and Detail Panel

Sales Ended

Date and time


Central Hall Westminster

Storey's Gate



United Kingdom

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Driving Digital 2022: customers are back in the driving seat!

About this event

NFDA’s premier marketing event of the year, Driving Digital, will take place in Central Hall Westminster in London, in the morning of Thursday 12 May (10.00 am to 1.30 pm), the day of the AM Awards.

Driving Digital suits CEOs, MDs, Marketing Directors and Digital Directors, and Managers, as well as Regional and Franchise Directors and Dealer Principals and is free to NFDA members.

After two challenging years, it’s time for dealers to lock in plans for emerging from the pandemic into a greener, digital world. Stock will continue to affect both the new and used markets well into 2022 and likely beyond. Add to that the likelihood of cost of living rises, inflation and the squeeze on purse-strings customers, will be back in the driving seat.

  • How do you seize the opportunities to offer great customer service from omni-channel sales?
  • How does the sale process adapt to consumers entering the process at more or less any point?
  • How have retailers transformed their businesses through digital acceleration and prepare for electric cars?
  • What is the likely input on dealers of the challenges in the wider economy?

Focusing on the success retailers have made of their online channels during and emerging from the pandemic, we will look at how it has shaped the automotive industry in both the short and the long term.

For the audience it will be an opportunity to better understand what impact the rapid adoption of online sales by both retailers and car buyers has had on the retailing landscape; to understand the opportunities it presents, and to hear first-hand how the leading businesses are taking advantage of digital growth, electric vehicles and dealing with challenging market conditions.


10 am Tea and coffee

10:30 – 1:30 – These timings mean delegates have a bit more time to get into Central London and will still have downtime ahead of the AM Awards later in the evening.

Location / venue: Central Hall, Westminster, London

Agenda and Speakers:

  • Welcome - Sue Robinson, Chief Executive of NFDA
  • Consumer insights and market overview - Ian Plummer, Commercial Director for Auto Trader
  • The UK Economy - Owen Edwards, Automotive Business Consultant, Grant Thornton Automotive Advisory practice
  • More than Electric Dreams - Marc Palmer, Brand Director of AutoTrader
  • Marketing in a Changing World - Kim Costello, Chief Marketing Officer of Pendragon
  • Manners Maketh Fans - Neil Addley, Managing Director of JudgeService
  • Life in the Fast Lane - Retailer spotlight- Eddie Hawthorne, Chief Executive of Arnold Clark
  • Panel & Q&A

The event is FREE for NFDA members

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