Driving Digital 2024

NFDA’s premier marketing event of the year, Driving Digital, will take place in Central Hall Westminster in London, in the morning of Thursday 2 May (10.00 am to 1.30 pm), the day of the AM Awards.

Driving Digital suits CEOs, MDs, Marketing Directors and Digital Directors, and Managers, as well as Regional and Franchise Directors and Dealer Principals and is free to NFDA members.

We’ll look at the impact of digitisation, electrification and agency on both retailers and car buyers and seek to understand the opportunities these present. We’ll hear how the leading automotive businesses are driving efficiencies, going electric and green.

In addition, we’ll look at how best to prepare for a less benevolent macroeconomic climate and how to prepare for the bumps in the road. Alongside this we will hear firsthand how dealers can make the most out of partnerships with OEMs, new and old.

Focusing on the success of retailers over the past twelve months we will look ahead at how the changes have shaped the automotive industry in both the short and the long term.

For the audience it will be a moment to understand the challenges and opportunities the market presents, and to hear first-hand how the leading businesses are taking advantage of digital growth, electric vehicles and dealing with challenging market conditions.

Timings:

Arrival from 9:30AM

Registrations from 10:00AM/ Tea and coffee will be available

Event from 10:15/13:30 - These timings mean delegates have a bit more time to get into Central London and will still have downtime ahead of the AM Awards later in the evening.

Location/Venue:

Central Hall, Westminster, London

Agenda and Speakers:

Welcome - Sue Robinson, Chief Executive of NFDA

The UK economy and the automotive sector
– Owen Edwards, Business Consultant, Grant Thornton UK

The Road Ahead: The Changing Role of the Retailer
– Catherine Faiers, Chief Operating Officer, Auto Trader

Leading the field
– Mark Busby, Commercial Director, Hendy Group

Standing out from the crowd
- Dale Wyatt, Director, Suzuki GB

Winners and Losers
– Neil Addley, Managing Director, JudgeService

Overview
- Graeme Potts, Chief Executive Officer, Eden Motor Group

The event is FREE for NFDA members

* Driving Digital is renowned for having a great audience of automotive retailers.
If you’d like to know more about sponsorship opportunities call Neil Addley on 07795 665927.