Employer Brand Management starts with the brand. Investing in a good employer brand means investing in a good reputation. That’s as important in regards to the internal audience, as it is to the external. A company’s employees are its brand ambassadors, they make up the personality of the internal culture and they set the tome for how the business is perceived by new recruits. Aligning all of those individual feelings and emotions under one employer brand is necessary to maintaining a positive reputation from the inside out.
On 9 December, we will be exploring how to attract and retain the best talent and the communications opportunities and challenges that tie in with employer brand management. Speakers on the programme so far include: Natalie Deacon, PR & communications leader at Avon and Jen Felton, head of communications at United Utilities talking about engaging with employees that work remotely.
If you believe your company has a strong employer brand that should be recognised, celebrated and benchmarked against your competitors, there is no doubt you should enter into the Employer Brand Management Awards. This is the sole awards programme to reward companies for their success in all facets of employer branding whether it be measurement through metrics, alignment of values or in employer branding campaigns. More information on categories and how to enter before December 22 2015 can be found here.
When & Where
Transform magazine is the only global magazine to cover rebranding and brand development.
Published bimonthly both in print and on tablet it is essential reading for those concerned with brand strategy and creativity.
In addition to the magazine, Transform publishes a bi-weekly e-newsletter and hosts a website of the same name. It also organises a number of conferences and awards events, including the Transform Awards for rebranding and brand development in Europe, the Middle East and Asia-Pacific and the Middle East Brand Summit.