Engineering & Manufacturing Marketers' Meet-Up

Engineering and Manufacturing Network is a proud, trusted and impartial community of thriving and competitive engineering and manufacturing businesses in the North East of England. Positioned at the heart of the engineering and manufacturing industry, we provide:Peer to peer support, new connections and collaborations that lead to strong growth and increased brand awareness for our members;Expert support and access to the assistance our members need to realise their full potential.A reliable resource of information and guidance accompanied with confidential support accessible at anytimeIndustry updates and legislative changes to keep your business informed and up to speedA go to one stop shop for all your business queriesOrganised and facilitated cohort groups to share experience knowledge and information

Engineering Manufacturing Network

Exploring Search Engine Optimisation – and how to make it work for your business

Horizon Works

This is an Engineering and Manufacturing Marketers’ Meet-up event, held in partnership with Engineering &amp; Manufacturing Network (EMN). With EMN, Horizon Works is hosting regular peer to peer specialist networking events for those working in marketing, sales, PR and brand within the engineering and manufacturing sectors across the North East of England.
Not sure where to start with search engine optimisation (SEO)? Want to get ahead of your competitors in the Google rankings? This edition of Engineering and Manufacturing Marketers’ Meet-up will help you grasp the basics, and understand the challenges and opportunities! 
Horizon Works will be providing an overview of SEO and what it means for marketing. We’ll also look at the importance of an SEO strategy and explore good practice around website content.
Sarah Atkinson, Senior Search Marketing Consultant, will be putting technical considerations under the spotlight, and providing guidance on aspects such as metadata, keywords, algorithms and analytics. 
And Joaquín Morales, Managing Director of New Horizon, will be talking guests through a case study of SEO work with Michelin. 
There’ll be lunch, plenty of coffee and networking, along with expert advice and discussion!


Come and join us at this event, with like-minded professionals responsible for marketing and sales in engineering and manufacturing businesses, to develop your practice and become more effective and efficient.Peer to peer activity is proven to:•	Improve understanding – when you explain a concept to someone else, you have to think about it more deeply and in a different way. This can help you to better understand the concept yourself – the power of thinking out loud!•	Increase motivation – you are often more motivated to learn when you are working with others and creating a sense of camaraderie.NB: This event is open to members and non members of the Engineering and Manufacturing Network but preference will be given to members when the event is full.If you make, manufacture or engineer products please choose the Engineering and Manufacturing Company ticketIf you deliver or sell services into Engineering and Manufacturing, please choose the Service Company ticket option.Please - only one ticket per person

Agenda

Lunch

Introductions

SEO overview Richard Holmes, Business Development and Marketing Manager An overview of SEO and what it means for marketing, good practice around website content and the importance of an SEO strategy.

SEO Overview

Putting technical considerations under the spotlight and providing guidance on aspects such as metadata, keywords, algorithms and analytics.

SEO - metadata, keywords, algorithms and analytics

Joaquin will share a compelling case study on how MICHELIN Connected Fleet leverages SEO to attract new clients. Attendees will gain insights into how they can harness similar strategies to enhance their own digital marketing efforts.

Michelin - SEO at Work

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Engineering & Manufacturing Marketers' Meet-Up

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