Entering the US Market - Establishing Your US Team & Culture

The Mayor’s International Business Programme is tailored to fit your specific international growth ambitions. An exclusive programme, it provides a bespoke mentoring scheme, delivered by leading entrepreneurs and business leaders; expert advice and workshops; targeted trade missions and access to live leads and opportunities.Thanks for your interest in our event. This event may be taking place as a webinar, virtual meeting or another virtual event which we may record. If the event is face to face we may have photographers at the event who may be taking photographs and video footage. In either situation your image may be captured in this content. We use event content for our promotional purposes on our website, in our promotional materials, and on other platforms for example, our social media accounts. If we are running this event in partnership with other organisation(s) they will be named in the event description above. In these cases, we may share the content with them. For more information about how we use content (and other personal information about you) please see ourPrivacy Policy.If you do not want your image taken, or do not wish it to be shared with our partners, please let us know by contacting us at the email address in the event overview quoting the event name. If the event is face to face you can also let our staff know at the event.If you are registering someone else for this event please ensure that they are aware of the above information. Please also make sure that you enter accurate contact details for them. You may also be contacted for post event feedback, either by us or by someone acting on our behalf. This is so we can understand our impact and improve our events.Webinars & virtual events:Webinars and other virtual events may be made available on content sharing platforms e.g. Wistia, Twitter and LinkedIn post the event and these will be made available to companies that either participated or were unable to attend and would like to watch the session at a later date.Face to face events:If someone turns up for an event who has not been registered, they may be refused entry on health and safety grounds.If you have any special physical access requirements or dietary requirements, please let us know by contacting us at the email address in the event overview quoting the event name. We will only use this information for the purpose of making sure that we consider (and, where possible, meet) these requirements during the event. If you provide us with this information, you are giving us your consent for this information to be used for this purpose.

Mayor's International Business Programme

This event explores the people-focused aspect of US expansion. Who should lead it, considerations for hiring locally, and building culture.

When expanding to the US, having the right people on board is crucial to success. While the US market offers a huge opportunity, entering the market requires much time, effort, and resources. But who should be at the helm of taking the company to the US? Should you hire locally or send people from HQ? How do you onboard your first US team members and integrate them into the company culture? Join this session for a panel discussion on building your US team, followed by a &quot;mini-masterclass&quot; with <a href="https://uk.linkedin.com/in/brettonputter" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Brett Putter</a> on the key lessons to transferring your culture effectively when expanding to the US.This session will cover topics such as: 👉 Should you send someone from HQ or hire locally? 👉 Who should be your first hire(s) and how do you make sure they&#x27;re a great fit for your company? 👉 What to be aware of when bringing on US hires (employment contracts, differences in benefits/ contracts)👉 How to onboard new hires in the best way 👉 What to do when things go wrong? 👉 What&#x27;s next after establishing an initial presence👉 Culture - 6 key lessons to transferring your culture effectivelyAbout the Speakers 💬<a href="https://uk.linkedin.com/in/danielcglazer" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Daniel Glazer:</a><a href="https://www.wsgr.com/en/people/daniel-glazer.html" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer"></a>Dan is an American technology lawyer, strategic business advisor, and the managing partner of <a href="https://www.wsgr.com/en/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Wilson Sonsini&#x27;s</a> London office. Since the 2010 launch of the UK Government&#x27;s &quot;Tech City&quot; initiative, Dan has advised high-growth UK and other European technology and life sciences companies on raising capital, expanding their businesses into US markets, and connecting with US investors, corporates, advisors, and other stakeholders. Dan also leads Wilson Sonsini&#x27;s US expansion practice, which focuses on advising UK and other non-US technology and life sciences companies through their US life cycle: US launch, expansion, commercial contracts, fundraising, M&amp;A, and IPO.<a href="https://www.linkedin.com/in/diane-albano/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Diane Albano: </a>Diane leads <a href="https://www.globalization-partners.com/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Globalization Partners</a>&#x27; customer-facing teams around the world. She focuses on go-to-market strategy, delivering and optimizing revenue models and creating new business channels. Diane has an expanding team of over 110+ sales and marketing professionals, who are technology-driven and marketing- and revenue-orientated. By spearheading the use of technology to scale and grow the business, Diane led her team to create a valuable offering that sets Globalization Partners apart from our competitors in the global Employer of Record (EOR) market.<a href="https://uk.linkedin.com/in/jgrubin" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Jonny Grubin: </a>Jonny is the Founder &amp; CEO of <a href="https://www.sopost.com/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">SoPost</a>. SoPost helps brands run the most powerful product sampling campaigns in the world, with a focus on relevance, data, and analytics.<a href="https://uk.linkedin.com/in/brettonputter" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Bretton Putter: </a>Brett is an expert in company culture development, consulted by companies and leaders worldwide on how to design, build and develop a strong, functional company culture. He is the CEO of <a href="https://www.culturegene.ai/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">CultureGene</a>, a Culture Leadership Platform helping high-growth companies build strong, functional cultures. Prior to founding CultureGene Brett ran an international executive search firm working with high-growth tech companies to expand their executive teams across Europe and the USA. His first book Culture Decks Decoded was published in 2018 and his second book, <a href="https://www.amazon.co.uk/dp/B08H279P1C" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Own Your Culture: How to Define, Embed and Manage your Company Culture</a> was published in September 2020.

Entering the US Market - Establishing Your US Team & Culture

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Entering the US Market - Establishing Your US Team & Culture

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