There’s a big misconception amongst small business owners that marketing is just about promotion and advertising. This narrow definition ignores the bigger picture and can leave SMEs with a confused and contradictory marketing strategy.

This workshop provides an introduction to the four main cornerstones of a successful marketing effort for any small business, namely: Customer, Cost, Communication and Convenience. Practical exercises are included to stimulate thought and challenge attendees, with each person going away with a practical ‘action list’ of improvements for your own specific marketing effort.