£54 – £78

EVENT | Who owns the customer brand experience?

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Location

Visa Innovation Centre

1 Sheldon Square

London

W2 6TT

United Kingdom

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EVENT | Who owns the customer brand experience? | Thursday 10 May | London

Where does responsibility for the customer brand experience lie within an organisation? Should businesses split brand management across functions or centralise it? And how can design agencies work into the correct client function to deliver work that employs an organisation’s brand while also prioritising customer needs? How do agency expertise and client customer insight work together?

Join us as our panel – brand experts from such businesses as Coca-Cola, Philips, Visa and more – explore these questions.

The panel will also discuss:

  • how design interacts with every touchpoint of the customer experience
  • if the design function can own that relationship through every interaction
  • how the design function can influence and set up so that the customer has a seamless experience


Kevin Lee, Executive Director & Vice President, Head of Design & Co-Innovation at Visa will welcome guests to the Visa Innovation Centre and open the event.

Following the panel discussion, you're invited to join a guided viewing of the Visa Innovation Centre, and further netowrking opportunities over drinks.

Panel includes:

Deklah Polansky, Creative Director and Partner, Studio‘farrell and formerly Global Brand Experiential Design Director, Coca-Cola

Helen Keyes, Global Head of Brand, Communication and Digital Design, Philips

Ralph Ardill, Founder, Ralph Ardill Limited and formerly Head of Strategy, Imagination

View event agenda and speaker biographies here.

Additional information

When booking please provide the name of the person who will be attending the event - we will use this for their delegate badge and materials.

All DBA events and training courses are subject to standard terms and conditions which can be read in full here.

If you have any queries please email us at bookings@dba.org.uk or call 020 7251 9229.

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Date and Time

Location

Visa Innovation Centre

1 Sheldon Square

London

W2 6TT

United Kingdom

View Map

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