SUMMER HOLIDAYS EXCLUSIVE OFFER - 50% OFF ON SELECTED DATES – just £5 per person.
Our Factory Visitor Experience team will be running daily tours in the exhibition throughout the summer holidays.
Get to know the collection dating back to 1901 like never before as you explore some of Triumph’s most famous creations, alongside legendary big screen bikes including the original Triumph TR6 from the 1962 film 'The Great Escape'.
Be transported back to the beginning by our expert Brand Ambassadors who will bring to life the thrilling story of our iconic Triumph brand. Hear how Siegfried Bettman our founder formed the Triumph Cycle Company in Coventry in 1897.
Why Triumph quickly became the motorcycle of choice amongst soldiers on the battlefield in WW1, and how the Triumph Motorcycles name rose again in the 1990s as part of one man’s vision, before being whisked back to the present day for insight into our current design and technology as we share some of our latest achievements.
Each tour will be conducted using headsets to ensure that you can hear clearly throughout your experience.
The tour will last for 60 minutes and covers the full Triumph exhibition spanning two-floors.
Maximum capacity 20 people per group.
£10* per person (16+). *Discounted to £5 per person throughout July & August 2025.
KIDS GO FREE - Children aged under 16 years old may attend for free if accompanied by a full paying adult – maximum one free child ticket per one adult. All attendees – including children – must have a prebooked ticket.
Please arrive early at the meeting point to collect your headset ready for your tour.
GROUPS
Visiting as a club, society or school? Create an unforgettable experience for your group of 10 or more people with a fully exclusive private guided tour of the Triumph exhibition.
Contact factory.tours@triumph.co.uk to find out more.
