Festival Fridays

Festival of Media

Festival Fridays brought to you by Festival of Media - Goodbye to the cookie and hello to the rise of creativity, high impact and data

<p>As the ad world is left reeling from early studies that show as many as 95% of people are opting out of app tracking technology, digital publishers are scrambling for an alternative way of reaching their clients’ target audiences.</p><p>James Florence, Head of Programmatic Strategy, Immediate Media, will be in conversation with Simon Kvist Gaulshoj, CEO, Adnami to  discuss putting creativity back at the heart of digital advertising and how creativity, high impact and data can be successfully woven together, and debate the abundance of opportunities that the eventual end of cookies, as well as Apple’s changes to IDFA, will present to many programmatic buyers.</p>

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Festival Fridays

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