Our purpose

Doing well and doing good are becoming increasingly interconnected in our rapidly changing world. The Purpose Collective is a trio of purpose pioneers with a shared passion. We want to create a buzz about making work meaningful so that each person feels energised by what they do, day-to-day. We want to build a network of leaders who have conversations about making a difference. We want to see positive change happen: in organisations, teams and individuals.

Our speaker

Kevin is the Managing Director of Optimize Now, whose purpose is to build capability into individuals, teams and organisations to make a real difference to themselves, their families, communities and nations. He has over 30 years’ management experience operating at board level with a broad range of business development, operational management, commercial and consultancy skills. Has extensive experience in leading and building high performing, purpose focused businesses in global markets, including Europe, the Middle East and Australia, and a track record of building and supporting teams with change programmes to achieve the best structure and approach for organisational success and adding value to community and society. A qualified coach (ILM) and Fellow of the Institute of Employability professionals (FIEP).

About this session

How do we find purpose? Is it a eureka moment or does it just develop naturally as we learn about ourselves and what matters? This session will explore how we find, ignite and build our purpose spark and how we can then enable others to explore and find theirs through the work we do. This is based on how Kevin found his purpose spark through his own personal journey and then used this over the last 40 years to help others build successful businesses, one from a simple quotation.

He will share how using a simple 5S approach helped a business really ignite its purpose and build and sustain this over a long period to become the best in class and help thousands of others to become more purposeful. And its never too late to find purpose again if you have lost it as his father found out in his 80s.

The Purpose Collective - Meet the team

Chris Blackwell’s passion is providing leadership development and consultancy to Scale-ups. Chris is an experienced CEO and has led organisations that have achieved incredible growth. Early in his career, he helped Ingeus grow from £4m revenue to £120m in ten years and subsequently helped MAXIMUS grow from £25m revenue to £170m in under four years. Those experiences inspired the S.W.I.F.T model for sustainable growth, which sets out the foundations for successful growth and the five key skills and stages of growth. Chris’s first book, ‘Purpose First – the vital ingredient for swift and sustainable growth’ will be published at the end of 2021.

Sarah Rozenthuler has a passion for engaging teams to do great work. When a team becomes purpose-led, rather than dominated by a strong personality, it achieves extraordinary results. Sarah joined the Purpose Collective as Covid-19 took hold and made more conventional ways of working impossible. Sarah has discovered how purpose is a magnet for collaboration even when a team can’t get in the same room together. As the most potent unit of change in an organisation, Sarah loves to help teams go on the journey to become purpose-led. Her clients include BP, Discovery Inc and Standard Chartered Bank. Sarah is the author of two books: How to Have Meaningful Conversations (Watkins, 2019) and Powered by Purpose: Energise Your People to Do Great Work with a foreword by Paul Polman and an epilogue by Dr Victoria Hurth.

Alberto Gonzalez Otero is an optimist leader and entrepreneur who believes in Purpose as the driving force for positive change for individuals and organisations. He has spent almost 20 years in sales and commercial leadership roles working as Head of Sales, Director of Customer Experience and Customer Success at different software start-up and scale-up companies building, leading and developing teams across different countries and continents, creating company cultures, designing strategies, implementing technology and processes. Today, Alberto helps organisations, leaders and teams discover their purpose, transform and maximise results through leadership programs, workshops and retreats.