Firestarter, Federer and Fab!

Wales Week London & Wales Week Worldwide

Firestarter, Federer and Fab!... Discover how three friends from the Valleys had an impact on world-leading design.

Join us to find out more about the truly impressive contribution that three Welsh designers from the South Wales Valleys have made to some of the most iconic and recognisable, international brands . . . ranging from leading rock bands, international sports brands and the fab ice lolly!Alex Jenkins is a brand designer and commercial photographer based in Cardiff. He worked as the Art Director at XL Recordings designing album and single campaigns for The Prodigy, The Streets, SL2, Jonny L, Basement Jaxx, Roni Size and example.His cover design for The Prodigy album ‘The Fat of the Land’ is included in the ‘100 best album covers of all time’ book by Storm Thorgerson and Aubrey Powell.He left XL to join Lambie-Nairn, working on brand identities for BBC Radio 1, 2, 3, 4 and Five Live, BBC Knowledge, Millennium Dome and O2.More recent projects in Wales have included brands for the Bafta Cymru Awards, KIN+ILK and Cardiff City of Arcades.www.designedforlife.studiowww.alexlloydjenkins.comPaul Williams is the owner at Springetts, a global award-winning independent brand design agency based in London.Springetts create brand love for clients from brand creation of Happy Eggs to brand evolution of Manchester United to brand revival of iconic brands like Fab.Paul believes brands should create discussion, connect emotionally and make a difference.He is a dad, doodler, designer and like most men from the valleys his head is getting weirdly fatter every day.www.springetts.co.ukPhil Lee is a Creative Director at Untold Studios.His recent projects include the current album campaign for Royal Blood, Nines number 1 album ‘Crabs In A Bucket’, Kano’s album ‘Hoodie’s All Summer’, the show ‘Agenda’ for Beats By Dre, live performances by James Bay and Sleaford Mods, along with commercials and a live stream launch event collaborating with Roger Federer for On Running.Previously as Creative Director of XL Recordings, Phil oversaw the visual output of the label and collaborated with artists such as Adele, Beck, The xx, Radiohead, The Prodigy, Sampha, MIA, FKA twigs, Sigur Rós, Dizzee Rascal, The White Stripes and so many more.Phil was featured as one of the top 50 Creative Leaders in Creative Review in 2017.www.untoldstudios.tvAlex, Paul and Phil met in 1989 in school in Treorchy in the Rhondda Valleys, and have remained firm friends ever since.

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Firestarter, Federer and Fab!

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