Freelancing in Publishing

Are you fascinated by freelancing? Curious about starting your own business? Thinking about side hustling?

Join us on Zoom for a panel all about freelancing in publishing. Whether you’ve been toying with the idea of leaving your current job to take on a new challenge, have already done so or are simply curious about what freelancing is actually like, this event will arm you with the tools and tips to succeed.This panel will cover a range of departments and you’ll learn from each person’s unique experiences. Panellists include:Marketing: Kat McKennaKat McKenna has worked in the publishing industry for over 12 years, specialising in marketing and brand development. Her work focuses largely on children’s and YA publishing, and includes campaigns for Dougie Poynter, Gemma Cairney, Rainbow Rowell, Tomi Adeyemi, Frances Hardinge, Jennifer Niven, Chris Riddell, Sue Hendra &amp; Paul Linnet, Dork Diaries, and many more. Kat is currently working as a campaigns consultant with organisations including World Book Day, Penguin Random House, Simon and Schuster, and uClan Publishing. She specialises in brand marketing, digital and social media, and innovation in marketing campaigns. You can find out more at www.katmckenna.comEditorial: Vimbai ShireVimbai Shire is an independent editor and founder of Beyond White Space Ltd, a publishing services company that provides training, editorial and design expertise and project management to publishers, businesses, institutions and individuals. 'Currently, alongside selected freelance editorial projects this year, Vimbai has mentored 29 apprentices working in various roles for a broad range of publishers, including Bloomsbury, CUP, HarperCollins, Michael O' Mara, Pearson, Penguin Random House and Springer Nature. The apprentices are part of the UK’s first Level 3 Publishing Apprenticeship programme, a scheme to which Vimbai has also provided content development and delivery.Publicity: Ruth CairnsRuth founded Featherstone Cairns in 2015, an independent PR consultancy whose specialisms range from books and the arts, to people and organisations whose values chime with hers. Before this, Ruth headed up one of the teams at Four Colman Getty. She has twenty years’ experience of delivering high-profile communications campaigns for a very broad range of clients across the publishing, cultural and campaigning sectors. Design: Micaela AlcainoMicaela Alcaino was born and raised in Sydney, Australia, but has lived in London for almost 10 years. She started her career in book cover design at Transworld Publishers (Penguin Random House UK), eventually moving over to HarperCollins UK. She loves every part of her job, but when she's not working you'll find her playing with the dogs in Hampstead, reading, or painting. Production: Laura JonesLaura Jones is the co-owner and Publisher of the award-winning 404 Ink and also currently Interim Publisher at Dead Ink. Her freelance work is mainly in book typesetting and her clients have included Knights Of, Charco Press, Cipher Press, Scottish Book Trust and many more.Chair: Maleeha MirMaleeha Mir is deputy co-chair of SYP London and an English MA student. She freelances in social media, PR, and events within the world of publishing and she works as an author support for under-represented writers.

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Freelancing in Publishing

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