From Keywords to Conversations: Marketing Strategies for AI Search

From Keywords to Conversations: Marketing Strategies for AI Search

This virtual session explores how conversational AI is reshaping online search behaviour and what marketers need to do to keep up.

By Optix Solutions

Date and time

Location

Online

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Refunds up to 7 days before event

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About this event

  • Event lasts 1 hour

The world of ‘Search' is changing more than we’ve ever seen.

Optix is proud to have been at the forefront of search engine optimisation for the last 25 years.

  • We remember when you put the keywords you wanted to be found for in the background colour of websites
  • We remember the doorway pages one would create to target specific keywords/phrases
  • We remember the years of link building which ultimately ended up with big websites being dropped from Google entirely
  • We remember the shift from keywords to questions

Now we’re entering a new era - one where Ai is surfacing results. Whether its Google and its Ai Overviews or Ai Mode that's just round the corner, or people turning to Gen Ai tools like ChatGPT, Copilot, Perplexity and Claude, there is no doubt that the future of search is changing and this means the way your business will be found online is changing too.

And we are right there, ready to help our clients navigate this new world. So much so that Joe (running this session) was recently invited to speak about the topic at a Google supported conference in Greece (https://www.linkedin.com/feed/update/urn:li:activity:7345441831700094978/). We asked if he’d bring the talk back home for us.

In this session you’ll learn what's driving this change. What the new world looks like and most importantly, what you can do to start getting ahead in this space.

We hope you’ll join us for 40mins of GEO (generative engine optimisation) wisdom and some Q&A after.

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Optix Solutions

We are a leading digital marketing agency in the South West, offering a wide range of services from branding, creative campaigns, strategic digital marketing, and digital skills training. Quite unusually for our relatively new field, we’ve been in the business for over 23 years, growing from just three students at the height of the dot com bubble to where we are now, employing 20 experts in their respective fields. We work in a strategic way, making sure to approach all our projects with a long term mindset, and aligning activity to wider client goals and objectives.

As we have so many facets of expertise in house, quite often we’ll have input on projects from multiple members of the team, meaning that we can focus on cohesion across all digital activity. For example when developing brand identities, the digital marketing team will always have input into SEO considerations.

We’re proud to work with key names across the UK, including the University of Exeter, Devon Partnership NHS Trust, Michael Spiers Jewellers, Tozers Solicitors, Bott Ltd and Software Solved.

Most importantly, we consider our relationships key at Optix, with each other, with our clients and with the local community – you’ll see us out and about all over the South West being passionate about our brand and what we do.

£11.55