Back by popular demand! After the success of our first session, we’re running this event again to help even more businesses navigate the changing world of search.
The world of ‘Search' is changing more than we’ve ever seen. Optix is proud to have been at the forefront of search engine optimisation for the last 25 years.
- We remember when you put the keywords you wanted to be found for in the background colour of websites
- We remember the doorway pages one would create to target specific keywords/phrases
- We remember the years of link building which ultimately ended up with big websites being dropped from Google entirely
- We remember the shift from keywords to questions
Now we’re entering a new era - one where Ai is surfacing results. Whether its Google and its Ai Overviews or Ai Mode that's just round the corner, or people turning to Gen Ai tools like ChatGPT, Copilot, Perplexity and Claude, there is no doubt that the future of search is changing and this means the way your business will be found online is changing too.
And we are right there, ready to help our clients navigate this new world. So much so that Joe (running this session) was recently invited to speak about the topic at a Google supported conference in Greece (https://www.linkedin.com/feed/update/urn:li:activity:7345441831700094978/). We asked if he’d bring the talk back home for us.
In this session you’ll learn what's driving this change. What the new world looks like and most importantly, what you can do to start getting ahead in this space.
We hope you’ll join us for 40mins of GEO (generative engine optimisation) wisdom and some Q&A after.
