From panic to a plan: creating your social media strategy

A workshop for anyone in the creative and cultural sector who wants to create a social media strategy but isn’t sure where to start.

Do you ever feel like you're posting aimlessly on social media, or that your profile has turned into a notice board because you're so busy? Do you think you need a social media strategy but feel intimidated by the dreaded S-word, or that you don't have the time to write one?

In this workshop, Katy Farrell, Tech Champion for Social Media at Digital Culture Network, will demystify what goes into a social media strategy and provide top tips on what to include in yours.

You will learn:

· Why you need a strategy

· How to research and plan your strategy

· The essential elements that make up your strategy

· How to measure success

This is a beginner’s session, aimed at people with basic to intermediate knowledge of social media. The session will be beneficial for anyone working in social media in the creative and cultural sector, whether you’re hands-on posting and monitoring accounts or working strategically and overseeing others who manage your social media channels.