Question 1

Who is this webinar for?

Accepted Answer

This session is designed for founders, directors, marketing leaders, digital teams and communications professionals who want to understand how generative AI systems describe and recommend organisations. It is particularly relevant for businesses operating in competitive or trust-critical sectors.

Question 2

What is Generative Engine Optimisation (GEO)?

Accepted Answer

Generative Engine Optimisation refers to the practice of understanding and influencing how large language models interpret and represent organisations. Unlike traditional search engine optimisation, GEO focuses on how AI systems summarise, compare and recommend businesses in conversational outputs.

Question 3

Is this a technical session?

Accepted Answer

No. The session focuses on strategic implications rather than technical implementation. It is suitable for business leaders and decision makers as well as digital professionals.

Question 4

Which AI systems are covered?

Accepted Answer

The session will reference behaviour patterns observed in leading large language models such as ChatGPT and other widely used generative AI systems. The focus is on systemic trends rather than any single platform.

Question 5

How long is the session?

Accepted Answer

The webinar will run for approximately 45 minutes, including time for questions.

Generative Engine Optimisation & AI Visibility

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Generative Engine Optimisation & AI Visibility

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