Generative Engine Optimisation (GEO) Training for Charities by Platypus

AI-powered search experiences like ChatGPT, Perplexity, and Google’s AI Overviews are fundamentally changing how people find information online. For charities, this shift presents both challenges and opportunities. Organisations now need to think about how their content performs across AI-driven search environments as well as search engines.

🎯 This GEO (Generative Engine Optimisation) training from Platypus Digital is designed to help charities understand how AI search works, what impact it is already having on visibility and traffic, and how to adapt content strategies for this new landscape. The session will explore how charities can create audience-first content that performs effectively across emerging AI-powered discovery platforms.

In this session, we’ll share real-world data and examples showing how AI search is changing user behaviour, why charities may actually have a natural advantage in AI search environments, and what practical steps teams can take now to improve discoverability and visibility.

✅ By the end of this session, you should be able to:

• Understand what AI-powered search experiences are and how they differ from traditional search engines
• Recognise the impact AI search is already having on charity visibility, traffic and user behaviour
• Understand how AI search systems source, evaluate and surface content
• Create content that finds the perfect balance between writing for users and being structured for AI platforms
• Apply practical optimisation techniques, including content considerations, technical optimisation and brand strengthening
• Identify opportunities for your charity to improve visibility across AI-powered platforms

👥 Who should attend:

• Charity digital and content teams wanting to understand the future of search
• SEO and content specialists working in the charity sector
• Teams responsible for website content, thought leadership or supporter journeys
• Anyone interested in how AI tools like ChatGPT and Perplexity are changing online discovery
• Organisations looking to future-proof their content strategy for AI-powered search experiences

📣Interested in more than just one Platypus Digital training session?

We offer more digital marketing sessions on different topics targeted at different levels. Please contact us if you would like to buy more than one session at once to receive a discount code!

👥 Group bookings
Planning to send a team? If you’d like to register more than six people, we can offer a group booking discount. Please contact us before booking so we can arrange the best pricing for your group.