Get Bookable

Get Bookable

Online event
Overview

Explore booking systems, online distribution and routes to market in this practical masterclass for visitor businesses.

Want to better understand booking systems, online distribution and routes to market?

Join us for a 90-minute webinar exploring the options available to visitor experience providers and tourism businesses.

Delivered by digital specialists CT Consults, the session will cover:

  • Industry trends, including consumer behaviour and connected resellers
  • Choosing the right booking technology
  • Understanding distribution channels and routes to market
  • A comparison of leading booking platforms and online travel agents (OTAs)
  • Commission structures, payment arrangements and commercial considerations
  • Practical actions businesses can take immediately
  • Questions and discussion

The session is designed to help businesses better understand the booking and distribution landscape and make informed decisions about the options that may be appropriate for their business.

The presentation will also be recorded and shared with eligible businesses following the session.

Who is it for?

This webinar is aimed at visitor experience providers and tourism businesses looking to better understand booking technology, online distribution and routes to market.

Who are CTConsults?

Andrew Adshead, Ticketing and Client Experience Manager

Andrew Adshead is a ticketing and client experience specialist with more than 15 years’ experience across visitor attractions, immersive experiences, and live events. He helps visitor experience businesses choose, configure, and optimise booking systems, enabling them to streamline operations, improve the visitor journey and unlock new routes to market. From booking system implementation and distribution strategy to trade partnerships and product development, his work helps organisations make the most of their digital platforms.

Andrew has supported more than 100 visitor businesses through digital transformation, from initial system selection to full implementation. Rather than simply advising, he works alongside the teams who use these systems every day, designing practical processes that stand up to the pressures of peak season. Combining operational insight with a collaborative approach, he helps organisations navigate change with confidence while delivering better experiences for both visitors and staff.

Jady Ng, Ticketing Solutions & Marketplace Manager

Jady is a digital delivery and marketplace specialist with more than ten years’ experience delivering ticketing, booking, and digital transformation projects across the tourism, travel, and live events sectors.

As a lead consultant on Fáilte Ireland’s Digital That Delivers programme, he helped more than 80 tourism businesses activate and optimise their online booking systems. Today, he works closely with destination partners, booking system providers, and experience operators to connect products across multiple platforms through API integrations and distribution networks, making it easier for visitors to book experiences and for businesses to manage and grow their online sales.

Before joining CTConsults, Jady delivered ticketing and access control projects for major live events across Asia, gaining extensive experience in large-scale ticketing operations, digital platforms, and customer-focused technology.

Dan Lukas, Digital Strategist

Dan Lukas is a digital strategist specialising in the technology that powers modern visitor economies. He helps destinations move beyond disconnected websites by creating the shared digital infrastructure that enables experiences to be listed once, promoted widely, and sold through multiple channels. From structured data and booking connectivity to destination marketplaces, and content platforms, his work connects organisations, systems, and audiences.

Dan led the research behind Fáilte Ireland’s National Online Distribution Strategy and later the Booking & Distribution workstream of its Digital That Delivers programme, helping some 800 tourism businesses become ready for connected distribution. He has since helped organisations including West Midlands Growth Company, Visit Leeds, local authorities, and national tourism bodies design the digital infrastructure behind destination websites, visitor information services, and online marketplaces.

As the founder of Creative Tourist, CTConsults, and CultureHosts, he combines consultancy with platform development, ensuring that his strategies solve real world problems.

Good to know

Highlights

  • 1 hour 30 minutes
  • Online

Location

Online event

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