Get Started with Analytics - Google Digital Garage

Businesses across the seven Digital Skills Partnership regions are invited to come along and hear from the Google Digital Garage team, about Google Analytics and how it can help your business.

Analytics can help you better understand your customers and support your digital marketing strategy. This course will help you to apply data-driven thinking to your business. Explore the questions your customer data can help you answer, discover tools to access these insights, and learn how to set up Google Analytics.

In this session you will learn:

● The ways that data analytics can help your business strategy

● Which tools can help you understand your audience

● How to get started with Google Analytics

This session is run using YouTube and is 60 minutes long. The course assumes no prior knowledge or experience so there is no pre-reading necessary. There will be the opportunity to ask questions during the session.

This is the fifth in a weekly series, brought to you by Local Digital Skills Partnerships, in partnership with Google Digital Garage.

Digital Skills Partnerships (DSPs) were established by the Department for Digital, Culture, Media and Sport (DCMS), to connect national and regional stakeholders in order to tackle local digital skills challenges. The seven DSPs are as follows: Cheshire and Warrington, Cornwall and the Isles of Scilly, Heart of the South West, Lancashire and Greater Manchester, South East, West Midlands and West Yorkshire.