Getting Attention: Elevator Pitching

Getting attention in a crowded marketplace is a huge challenge. This workshop shows you the principles of effectively presenting yourself to start conversations with suitable partners and avoid wasting the time of those who are not so keen on your work. You will work with a critical friend to develop your pitch.

Session outcomes for participants:

By the end of this session, participants will be able to:

• Summarize their experience and skill

• Recommend appropriate next steps for a potential partner

Presenter:

Since 2004 Andrew Corcoran has worked with academic staff at over 90 universities to develop their commercial and external engagement activities. He is Assistant Professor in Marketing at University of Nottingham and Teaching Associate at University of Warwick. Andrew is author of Academic Enterprise: A Field Guide and the forthcoming book Digital Marketing: An Integrated and Practical Approach to be published by Oxford University Press in 2021.

The following elements of the Making an Impact 2020 Framework are relevant to this session:

Impact clusters:

Making an Impact on the Environment;

Making an Impact on Culture;

Making an Impact on Society or Quality of Life;

Making an Impact on Public Policy or Services;

Making an Impact on the Economy;

Making an Impact Beyond Academia;

Making an Impact on the Digital Agenda.

Knowledge and Skills Axis:

Research Partnerships;

Working with Business;

Working with the Public and Third Sector;

Skills, Enterprise and Entrepreneurship;

Local Growth and Regeneration;

IP and Commercialisation;

Public and Community Engagement.

The Researcher Development Framework (RDF) attributes developed during this session are relevant to the following sub-domains:

Knowledge and Intellectual Abilities: A2;

Personal Effectiveness: B3;

Research Governance and Organisation: C1;

Engagement, Influence and Impact: D1, D2, D3;

Accessibility Adjustments and Alternative Format requests

If you require any accessibility reasonable adjustments or have any questions about this session, please contact The Academy at theacademy@liverpool.ac.uk at least 7 days before the session date so that your requirements can be referred to the facilitator(s) who will make every effort to address them where possible.

Stay in Touch: For the latest news and information about Making an Impact 2020, resources & research staff development opportunities, follow @LivResearcher & @LivUniAcademy on Twitter. Further details about other sessions during Making an Impact 2020 can be found at: https://www.liverpool.ac.uk/researcher/making-impact/impact-2020/

Important: We take your privacy very seriously and will only use your email address to send you information about this session, and evaluating Making an Impact Weeks (unless you opt out during registration). After that, you can opt-out at any time of receiving our communication by simply sending an email to Saneeya.Qureshi@liverpool.ac.uk or Angela.Midgley@liverpool.ac.uk