Getting From Big Data Analytics to Data Driven Decision Making

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William J. Clinton Leadership Institute

Discover how small businesses can get the most from their data to help with  data-driven decision making.

The Supporting Digital Transformation Series

This six session webinar series supports the ambitions of the Digital Transformation Flexible Fund, a  grant led scheme aimed at establishing a Northern Ireland wide fund to stimulate innovation in small and micro businesses.

<h3><strong><strong>The Supporting Digital Transformation Webinar Series</strong></strong></h3><p>The Supporting Digital Transformation webinar series supports the ambitions of the Digital Transformation Flexible Fund, a grant led scheme aimed at establishing a Northern Ireland wide fund to stimulate innovation. The Digital Transformation Flexible Fund (DTFF) promotes the adoption of advanced digital technologies to drive business transformation amongst small and micro businesses in Northern Ireland.</p><p>Our series of six expert led webinars is brought to you in partnership with the William J. Clinton Leadership Institute at Queen's Business School and the Digital Transformation Flexible Fund.</p><p>The webinars introduce the Digital Transformation Flexible Fund and explain how small and micro businesses can gain a competitive edge and grow sustainably through digital transformation. Our experienced faculty guide you through the range of technologies you may wish to implement into your business and the required proposal steps you need to follow to apply for a DTFF grant.</p><p>Find out more about the Digital Transformation Flexible Fund here: https://dtff.co.uk/</p>

<h3><strong><strong>Webinar Two: Getting from Big Data Analytics to Data Driven Decision Making.</strong></strong></h3><p>The second webinar in our series reviews the difference between digital transformation and how it differs from digitisation. We outline how to identify where you and your business are on a digital transformation journey.</p><p>We introduce the six digital technologies, which when integrated into all areas of a business, result in fundamental changes to how the business operates and how value is delivered to customers.</p><p>Queen's Business School expert, Grace Carson, explains how to harness the power in your data and how to journey from big data analytics to empowering your business with data driven decision making.  </p><p>Grace introduces methods you can adopt to plan a data strategy. Our industry guest speaker, from Glow Metrics, shares case studies detailing some of the client journeys the business has supported to achieve effective data analytics/Big Data outcomes.</p>

<h3>Expert Faculty - Grace Carson</h3><p>Grace is a Lecturer in the International Business, Entrepreneurship and Marketing (IBEM) team at Queen’s Business School. Her keys areas of work include:</p><p><br></p><ul><li>Institutional support programmes for SMEs</li><li>Small business marketing capability development</li><li>Deploying market intelligence and product-market strategies.</li></ul><p>As part of her research, Grace works alongside several stakeholders in the agri-food industry including Invest NI and DAERA.</p>

<h3>Guest Speaker - Glow Metrics</h3><p>Glow Metrics is an award winning, Belfast based analytics and marketing agency specialising in digital and data analytics. We are joined by one of their data experts who shares practical methods small businesses can adopt to plan a data strategy. Hear about recent case studies of client journeys the company have supported to achieve effective data analytics/Big Data outcomes.</p><p><br></p>

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