If you own a website, chances are that you have at least heard about Google Analytics. Perhaps you have created an Analytics account and looked at the data, but found it a little overwhelming.

In this webinar, we will talk about getting (properly) started with Google Analytics:

- What sort of questions can Google Analytics answer? It's not just website performance that it can help you monitor, but offline marketing campaigns too e.g. magazine advertising

- The basic setup of your account - Views and Filters.

- How to feed useful data into your GA. Yes, the data GA displays out of the box can be of some use, but for many website owners it does not answer the essential questions about their marketing's performance. The good news is, there are remedies at hand: link tagging (UTM parameters) and Goals.

The presenter will adjust the content to the participants' needs and there will be opportunities to ask questions.

This event is open to all to attend and free of charge.