Getty Images Workshop: Authenticity + Generative AI in Visual Storytelling

Getty Images Workshop: Authenticity + Generative AI in Visual Storytelling

AI blurs real vs. fake, so authentic stories matter more than ever. Join Getty Images' Jacqueline Bourke for insights on trust + visuals.

By Digital Leadership Forum

Date and time

Tuesday, May 27 · 2 - 3am PDT

Location

Online

About this event

  • Event lasts 1 hour

With the rise of generative AI, consumers are increasingly questioning what is real, making authentic and transparent storytelling paramount for building trust.

In this workshop, Jacqueline Bourke, Senior Director Creative Content at Getty Images will share consumer insights from the company’s research platform VisualGPS, revealing attitudes toward AI‑generated content and where authenticity is key to driving consumer engagement.


Join us to:


  • Understand how consumers feel about different industries using AI gen content.
  • Hear where authentic content is driving consumer engagement
  • Gain practical strategies for integrating AI gen content into your marketing mix.

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Digital Leadership Forum

The Digital Leadership Forum is a community of innovative digital leaders from world-leading organisations including Unilever, Intel, Lloyds Banking Group, Pfizer, Dell Technologies, BT, GSK and Baker McKenzie…

We help our members to innovate, learn and grow in the age of AI. We do this by designing and running highly interactive, collaborative and inspiring sessions where our members can share experiences and gain valuable insights to help support their digital strategies.

We tackle a range of core strategic business issues including digital transformation, artificial intelligence and automation, digital marketing strategies; the future of work, and diversity in the workplace.

We look forward to welcoming you to a session soon.