This couse is filled with 6 jam packed 3 hour sessions to take you from Google Analytics fundamentals right the way through to Tag Manager and Data Studio Basics. The course prepares you for the Google Analytics IQ exam and everyone who has completed all modules will take the exam during the last class- a chance to become GAIQ qualified!

Structure of Support

Google Tag Manager Fundamentals Modules:

– Starting out with Google Tag Manager

– Setting up Google Tag Manager

– Collecting data using the data layer, variables and events

– Using additional tags for marketing and remarketing

Digital Analytics Fundamentals Modules:

– Understanding and using Google Analytics data

– Collecting actionable data with Google Analytics

– Navigating Google Analytics reports

– Additional reporting configuration

Platform Principles Modules:

– Platform fundamentals

– Collection of data

– Processing and configuration of data

– Reporting data

Ecommerce & Mobile App Analytics Modules:

– Introduction to Ecommerce analysis

– Understanding customers

– Understanding shopping behaviour

– Introduction to mobile app analytics

– Attracting new users to an app

– Measuring behaviour on an app

– Increasing revenue via an app

Preparing And Sitting The Exam:

– Discussing the format

– Tips and tricks

– Practice exam questions

– General questions

Google Data Studio Modules:

– Why use data studio

– Getting started with data studio

– Creating data studio reports

– Sharing and downloading data studio reports

There is the option to buy individual or multiple separate sessions or buy all modules. If you choose to take the digital analytics modules (2-4), this will qualify you for the Google Analytics IQ exam module.

Each session costs €195.

If you would prefer to pay after an invoice has been issued or have additional questions please email: joanne@glowmetrics.com.

Glow Analytics Academy 2021