Good to Gold is a Leadership and Management Programme developed by Robert Woodhead Limited. Good to Gold is designed to help construction businesses to develop their leadership and management skills, we would like to invite you to participate in the programme.

Bringing world class speakers to the programme

David Barnfield was educated in the UK and USA and is a graduate in economics. His formative years were spent with blue chip organisations such as Kellogg’s, Tonka Toys, International Paper and DS Smith Packaging. Working through sales and marketing roles, he progressed into general management and executive board level positions. He has a fantastic record of business turnaround and profitable growth in a broad range of competitive markets.

Fifteen years ago, he founded PiP Associates (Profit Improvement Programmes), which is now a market-leading results-based sales and management training and consultancy business. He has worked with hundreds of businesses, in a whole range of market sectors to improve their profitability, through delivering training and support packages that get results. Utilising the principles of Accelerated Learning, he works with long term clients, both in the UK and internationally, delivering unique yet proven material.

This workshop covers:

Generating Profitable Business Growth

• Developing the belief that everyone can influence profits.

• Presenting a compelling argument for your business.

• How to increase the profitability of your largest customers.

• Selling based on the value of your product/service, rather than price.

• Developing a consistent flow of profitable new business.

• Improving prices and margins on an ongoing basis.

• Negotiating better deals with suppliers and customers.

• Ensuring that we charge for everything.

• Improving customer retention levels and lock-in.

• Managing costly discount schemes

Eligability criteria

To participate in the Good to Gold Leadership and Management Programme your business must meet the following criteria:

• SMEs operating within Derbyshire or Nottinghamshire

• SMEs from 1 to 250 Employees only. This will also apply to Sole Traders

• Within the Construction sector

• Attendees must be 19+

• Maximum 2 individuals from a business per workshop