If you’re looking to increase the visibility of your website, Google Adwords is a highly effective tool to target potential customers.
Our jargon-free training course will show you how to create a successful search campaign and explore best practice techniques to help you get a competitive advantage.
The training course is personalised to suit your business so that you will go away with an effective strategy and Google Adwords implementation for your business.
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If you prefer to book live online training, we can help with that too. Get in touch to discuss.
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WHO IS THIS SUITED FOR?
Digital Marketers, Directors, Managers
THIS TRAINING COURSE COVERS
Keyword Research
• Practical tools available for keyword research
• Taking advantage of long-tail keywords
• Google keyword planner – getting volume & cost estimates
• Semrush – getting volume and cost estimates
• Semrush – getting keyword ideas from your competitors
• Setting appropriate objectives and goals for your Ad campaigns
• Importing your keyword lists from excel
Conversion Tracking
• Setting up conversion tracking
• E-commerce conversion tracking
• Adwords Structure
• Using website navigational structure
• AdgroupAd group structure basics and organisation
• Google Adwords and Analytics
• Ads and Google Analytics integration
Google Ads Copy
• The anatomy of Google text ads
• Compliance in Google text ads
• Best practices for successful text ads
• Live demo: creating text ads
Quality Score
• Understanding ad quality score and lowering your costs
• Landing page quality and quality score
• Understanding ad rank and how it is calculated
• Campaign Optimisation with Targets
Device targeting
• How to best target people by location
• Ad scheduling to gain more visibility
• Creating ad variations and testing
Dynamic Search Ads
• What are dynamic search ads?
• Setting up dynamic search ads
Bids Strategies
• Bidding strategies: target ROAS
• Bidding strategies: target CPA
• Efficient Ads Management Process
Google ads CPC calculator
• Process-driven Google Ads plan
• Google ads checklist for the marketers
Key Ad Reports
• Location reports
• Using the search term report to find negative keywords
Getting right with Extensions
• Understanding site link extensions
• Call extensions
• Message extensions
• Location extensions
Increasing Clicks & Sales: How to use the Fogg Behaviour Model
Understanding Keyword Match Types
• Broad, broad match modifiers
• Phrase match, exact match
• Getting the cost down with a negative match
Remarketing
• How to create and add your remarketing tag
• Building your first remarketing audience
An introduction to Google Shopping Ads
Prerequisites for this course
No previous experience with Google Adwords is needed. Please bring your laptop; this will allow us to make the session practical and tailored to your account.
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Looking for a bespoke course? Call us on 0161 3272 923 or 0751 88 39629 or email Prabhat Shah
Please note by booking a ticket to this event, you agree to our event T & Cs ( Please Read )