Google Analytics Beginners and Advanced Course

Master website performance with our Google Analytics course—gain expert insight into data, reporting, and strategic digital analysis.

What's included:

• Eligibility to earn a CPD & QLS endorsed certificate.
• Fully Online Recorded Class
• 24/7 & Lifetime Access
• Online support
• No hidden fees

The Google Analytics Beginners and Advanced Course is your gateway to understanding how analytics drives online performance and decision-making. From learning the foundations of analytics to exploring advanced tracking and reporting techniques, this course helps you transform raw data into meaningful insights. Whether you’re managing a business website, running digital campaigns, or studying online marketing, mastering analytics allows you to measure, interpret, and optimise effectively.

This analytics course provides a clear roadmap from basic setup to expert-level configuration. You’ll discover how analytics helps track visitor behaviour, assess campaign performance, and improve engagement. By the end of this analytics journey, you’ll know how to read and act upon data confidently. With a structured and user-friendly approach, the course ensures you not only understand analytics but can also apply it strategically to enhance online success. If you’ve ever wondered how professionals make data-driven decisions, this course makes analytics both accessible and actionable.

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Learning Outcomes

• Understand the key concepts and metrics within analytics dashboards.
• Learn how to configure analytics tracking codes and property settings.
• Interpret website traffic data using advanced analytics reports.
• Evaluate campaign performance through goal-based analytics analysis.
• Apply analytics insights to improve website and marketing efficiency.

Who is this course for?

• Digital marketers who want to strengthen their analytics expertise.
• Business owners aiming to use analytics for better decision-making.
• Website managers wishing to understand visitor analytics data clearly.
• Marketing students seeking solid analytics knowledge for career growth.
• Anyone interested in turning analytics data into actionable insights.

Career Path

• Digital Marketing Analyst – Average salary: £35,000 per year
• Web Analyst – Average salary: £38,000 per year
• SEO Specialist – Average salary: £32,000 per year
• Data Analyst – Average salary: £40,000 per year
• PPC Campaign Manager – Average salary: £36,000 per year
• Marketing Performance Consultant – Average salary: £42,000 per year

Certification

Upon successful completion of the course and its assessment, you can obtain the certificate for a small additional fee. You can check the certificate fees and related details from the following link: https://www.oneeducation.org.uk/certificate/. You may also request a hard copy certificate, which will be posted to your preferred address for a small additional fee.