Google Analytics for Beginners - September 2026
Confused by Google Analytics? You're not alone.
Join us for a carefully-paced course that will answer these questions:
- How do I use Google Analytics to increase website traffic?
- What are the most valuable reports?
- Which Google Analytics (GA) metrics matter most?
We'll work together to make sense of GA. You’ll get lots of opportunities to ask questions.
About the trainer
I'm James, a GA consultant based in Thame (near Oxford) in the UK. I've been using the package for 20 years. I've had a long career in digital, which has included working for the BBC and the University of Oxford (where I regularly ran training courses).
My mission is to help people make the most of GA. I write regularly about the subject on the Analytics Unpacked website.
I take a low-carbon approach to business.
About the approach
I like learning to be effective, varied, and enjoyable. There will be practical exercises and group discussion. Big groups can stifle conversation, so I keep the number of attendees to 6 or less.
I provide a month of support via email for any questions you have after the course.
Essential info
Training is: 9:30am-1pm (UK) on Wednesday 16th September.
We’ll meet via Zoom. Remote training saves you travel time and reduces the price of the course.
In this course, you'll be exploring real-life stats. To take part you must have a GA account. Create one for free here.
You’ll also need access to GA data for a website. That data will be used for the exercises in the course. Don’t worry, you won’t have to share any stats with other attendees. You'll be asked to provide a link to that website as part of the booking process.
To take part in the course, you'll also need:
- A laptop or desktop computer with access to Zoom
- A webcam (which may be built-in to the computer)
- A microphone (which may be built-in to the computer)
- A stable internet connection
- An environment where you can concentrate on learning
You can pay for the course by invoice or by credit card. Choose the method that's most convenient for you.
Confused by Google Analytics? You're not alone.
Join us for a carefully-paced course that will answer these questions:
- How do I use Google Analytics to increase website traffic?
- What are the most valuable reports?
- Which Google Analytics (GA) metrics matter most?
We'll work together to make sense of GA. You’ll get lots of opportunities to ask questions.
About the trainer
I'm James, a GA consultant based in Thame (near Oxford) in the UK. I've been using the package for 20 years. I've had a long career in digital, which has included working for the BBC and the University of Oxford (where I regularly ran training courses).
My mission is to help people make the most of GA. I write regularly about the subject on the Analytics Unpacked website.
I take a low-carbon approach to business.
About the approach
I like learning to be effective, varied, and enjoyable. There will be practical exercises and group discussion. Big groups can stifle conversation, so I keep the number of attendees to 6 or less.
I provide a month of support via email for any questions you have after the course.
Essential info
Training is: 9:30am-1pm (UK) on Wednesday 16th September.
We’ll meet via Zoom. Remote training saves you travel time and reduces the price of the course.
In this course, you'll be exploring real-life stats. To take part you must have a GA account. Create one for free here.
You’ll also need access to GA data for a website. That data will be used for the exercises in the course. Don’t worry, you won’t have to share any stats with other attendees. You'll be asked to provide a link to that website as part of the booking process.
To take part in the course, you'll also need:
- A laptop or desktop computer with access to Zoom
- A webcam (which may be built-in to the computer)
- A microphone (which may be built-in to the computer)
- A stable internet connection
- An environment where you can concentrate on learning
You can pay for the course by invoice or by credit card. Choose the method that's most convenient for you.
Good to know
Highlights
- Online
Refund Policy
Location
Online event
Agenda
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Introductions and discussion of your objectives.
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Where users go and how you can apply that insight
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