What does your website tell you about your customers – the role of Google Analytics

A practical introduction to Google Analytics to help you find insights on how effective your website is in attracting target customers and consider what changes you could make to your website to improve the quality and quantity of website traffic.

Who will the session be useful for? Those responsible for website content who haven’t used Google Analytics before or those who would like to find out what it is telling them about their website traffic.

What insights would you like to know about how your website is performing?  Are you attracting the right demographic with your content?  Google Analytics can be a powerful tool to help you understand where your website is now and then plan changes to improve its impact.

This practical introduction to Google Analytics helps you to use this free tool to analyse six main areas:

1. How people find your website
2. Who is visiting your website
3. What devices they are using and when they visit
4. Which are the most popular pages
5. What people do when they are on your website
6. How quickly people leave your website

Who is the speaker?

Dr Janice Pittis – TALE Partnerships Lead, Haven Gateway Partnership

After an early career in higher education, Janice joined a multinational crop protection company where she worked in research and development for ten years in the UK and overseas. Drawing on her experience in both the commercial sector and higher education, Janice later worked in universities to develop links between business and academia. As the Director of Research and Enterprise Office at the University of Essex Janice led a team that facilitated knowledge exchange between the University, business and other external organisations including support for start-up companies, management of intellectual property, consultancy and contract research.

 In her current role at TALE, Janice supports partnerships with universities, business organisations and national organisations that support businesses make better use of their data.

This webinar will be held using Zoom Meetings and the link will be in your ticket.

Each session has a host who will introduce the webinar and the speaker. We make use of the online chat and polls to aid interactivity and there is an opportunity for Q&As throughout the session.

The webinar will last no longer than an hour.

Organiser: Haven Gateway Partnership TALE project

The Haven Gateway Partnership is a public/private sector partnership encouraging economic growth and support for SMEs through projects such as Transport and Logistical Efficiencies (TALE). TALE supports businesses in the logistics sector or with a logistics function.

These webinars form part of the TALE offer.  Our Business Support Facilitators can work with you to help you identify areas where you can improve the efficiency or resilience of your business through better use of data.  As well as webinars, we can offer data diagnostics, one to one support and grants of up to £20,000 towards your data project.  TALE is part-funded by the European Regional Development Fund.

For more information please visit the website:

https://www.tale.org.uk/