Media Trust is partnering with Google to deliver a masterclass designed for leaders from across the charity sector.

Digital leadership is increasingly recognised as fundamental to the success and sustainability of charities. Digital technology provides numerous ways for charities to reach new supporters, build widespread awareness for their cause and operate more effectively. This opens up a wealth of opportunities, but the rapid pace of change paired with limited time and resources can often pose a challenge for charities.

Join us on 12 June, ahead of Digital Leadership Week, to hear from Google experts on how to maximise the potential of digital within your organisation and be more strategic online.

The masterclass will include bitesize talks from senior leaders at Google on the following topics:

Digital innovation and future trends including data, automation and mobile speed
Strategies for driving digital change within an organisation
How charities can make the most of Google tools

Following these talks, there will be an opportunity to get your specific questions answered by a team of Google experts who will be offering advice on topics such as Data & Analytics, Website Optimisation, Digital Strategy, Online Audiences, Advertising and so much more.

You’ll also get the chance to network and share ideas with leaders from across the non-profit sector. This is an event not to be missed so sign up now.

Who should attend?

This masterclass is aimed at charity leaders and individuals in a position to influence digital transformation within their organisation.

There are two spaces available per organisation. We recognise that the most impactful change is achieved when decision makers are on the same page. These two spaces are open to:

A CEO, Trustee, Senior Manager or Senior Volunteer
A second staff member who is instrumental to the integration and implementation of the digital communications strategy. This could again be a Chair, Trustee, Senior Manager or a Marketing and Communications Lead.

Note that at least one of the two attendees from each organisation should be a senior leader.

Google Digital Leadership Masterclass