Green Pivot

Droga5 London

John Grant & Droga5 London, together with some expert guests, will discuss the strategies, ideas & leadership needed to make the green pivot

John Grant, author of The Green Marketing Manifesto and soon to be released Greener Marketing, and creative advertising agency Droga5 London part of Accenture Interactive, come together with some expert guests to ask; how can you get ready for your green pivot? Across three events, we will explore how to plot your brand’s path to green recovery with creative ideas that have revived brands and launched new businesses, all at the intersection of profit and purpose.

PANEL #1 : REINVENTION14:30 - 15:15 BSTAll revolutions need inventors, and the green pivot is no exception. Reinvention can be a step change or a complete rethink that turns a product, service, or even a sector, on its head. What can your brand learn from the legacy and launch businesses reinventing with renewed purpose that remains profitable?Panelists will include leading voices from GSK, Elvis &amp; Kresse, The Trampery, The Face and Extinction Rebellion.

Panel #2 : COLLABORATION15:30 - 16:15 BSTA green recovery depends on the many, not the few. It relies on a shift in thinking that embraces others, sometimes even your competitors. What can your brand learn from surprising collaborations that make business sense whilst also supporting a bigger cause?Panelists will include leading voices from Investec, VICE, Project Everyone and All Together.

Panel #3 : PUSHING STANDARDS16:30 - 17:15 BSTExploring the brands and organisations leading the way by raising the standards in their respective sectors. What can your brand learn from the breakthrough ideas and strategies that are making change a reality?Panelists will includ leading voices from The Coca-Cola Company, Impossible Foods Inc, Doconomy, United Nations and Bulb.

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Green Pivot

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