Grow with Eclipse 6: Experimentation Exchange

E-commerce & CRO Success Stories from Finance and Ecommerce Teams

Wondering if this is worth your morning? If you’re responsible for growth, experimentation, or UX in financial services or e-commerce then yes, it is.

• Hear candid experimentation stories from senior leaders in regulated finance and fast-moving e-commerce environments
• Learn how teams balance risk, compliance, velocity, and commercial impact without killing experimentation momentum
• Discuss what actually works when scaling CRO across complex organisations — and what quietly fails
• Compare how banks and e-commerce teams approach measurement, prioritisation, governance, and culture
• Leave with practical ideas you can apply immediately, not abstract theory or vendor slides

No decks. No pitching. Just people who’ve done the work, talking honestly about it.

What is the Experimentation Exchange?

Experimentation Exchange is an invitation-only breakfast roundtable for senior CRO, UX, product, and analytics leaders.

Each roundtable brings together peers from a specific industry to share real-world experimentation journeys — the wins, the dead ends, and the trade-offs. Previous roundtable themes have included travel and hospitality, ecommerce, and charity.

Guest speakers will kick off the conversation with short, candid stories, followed by open discussion. The value comes from the room, not the stage.

Who is this specific event for?

Senior decision-makers, including:

• Heads / Directors of CRO, UX, Product, Digital, Analytics, Data
• Experimentation, Optimisation, and Growth leaders

Industries:

• Financial services (banking, insurance, fintech)
• DTC & e-commerce
• Digitally mature, regulated, or complex organisations

This event is best suited to teams that already run experiments and want to sharpen how they scale, govern, and prove impact.

What else do you need to know?

• Attendance is strictly limited to keep discussion high-quality
• Hosted in a private dining space with breakfast provided - including breakfast baps, fresh fruit, pastries, and drink refreshments.
• Central Manchester location, easy access
• Expect honest conversation, useful disagreement, and zero buzzwords

If you’re tired of “experimentation theatre” and want to talk about how it actually works in the real world, then you’ll fit right in.

About Our Speakers

From Interactive Investor

Sara Thompson: CRO Manager

Sara is a digital optimisation specialist with almost 8 years of experience directly managing experimentation and conversion optimisation initiatives in e-commerce, financial services and technology consulting organisations. She is passionate about helping teams make confident, data-driven decisions by using experimentation to balance commercial impact with exceptional customer experiences.

Sara is currently CRO Manager at interactive investor, the UK’s second largest investment platform, where she is expanding experimentation capability and driving customer-focused, commercially meaningful growth.

From Farnell Global

Adam Leggott: CRO Specialist

Adam has over seven years’ experience in conversion rate optimisation and experimentation, following more than a decade as a front-end web developer across both agency and in-house roles. He currently works within the CRO team at Farnell in Leeds, focusing on self-service journeys and bottom-of-funnel conversion for a global B2B electronics distributor.

With a strong passion for customer-centric problem solving, Adam balances user experience improvements with delivering against commercial KPIs through structured experimentation. Outside of work, he lives in Leeds with his partner Melissa and their Border Terrier Freddie, and enjoys sci‑fi & fantasy novels, cooking, and travelling across Europe and beyond.

About The Venue

A bold space with skyline views and standout design.‍ Sitting proudly on the River Irwell, 100 Embankment is one of Manchester’s most striking event locations. With its modern design, floor-to-ceiling windows, and rooftop terrace offering stunning city views, the venue combines architectural impact with effortless functionality. Inside, spacious breakout areas and stylish interiors create the ideal environment for productive, people-first events in a landmark setting.

About Our Sponsors

Eclipse

A specialist CRO agency known for delivering impressive results in conversion rate optimization and experimentation. Eclipse combines innovative testing, creative solutions, and data-driven insights to help clients maximize digital performance and set new benchmarks for success.

20 experts in UX, Experimentation, Design, Research and Project Management.

3 offices across three wonderful cities; Ashford, Manchester and London.

Why This Event Requires a Ticket

We believe in making a positive impact through our events. Every penny from your ticket purchase goes directly to charitable causes, thanks to our commitment at Eclipse. Each year, we proudly donate the total proceeds from our events to organizations that make a real difference in the lives of those in need. Your support not only helps us cover the costs of hosting these events but also allows us to contribute to meaningful and transformative initiatives.

By participating, you’re not just attending an event; you’re becoming a part of something bigger—helping us create a brighter future for our community and beyond. Thank you for your generosity and for joining us on this journey to make a difference.