HARK Live
Join us for HARK Live at voco Manchester on the 29th April 2026, bringing the digital audio advertising sector together.
HARK Live will bring together agencies, businesses and brands from across the digital audio advertising ecosystem for a day of insight, discussion and networking, marking the official launch of HARK Collective.
Brought to you by audioadpro, partner speakers from ACCENT, Audiomob, Distorted, Humanise, Octave and Get Carter Productions.
Your ticket includes lunch.
HARK Live -10am-4pm
Bar will then open following the sessions for further networking.
Join us for HARK Live at voco Manchester on the 29th April 2026, bringing the digital audio advertising sector together.
HARK Live will bring together agencies, businesses and brands from across the digital audio advertising ecosystem for a day of insight, discussion and networking, marking the official launch of HARK Collective.
Brought to you by audioadpro, partner speakers from ACCENT, Audiomob, Distorted, Humanise, Octave and Get Carter Productions.
Your ticket includes lunch.
HARK Live -10am-4pm
Bar will then open following the sessions for further networking.
Lineup
Alex Jungius
Becky Lamb-Pritchard
Ben Morris
Roger Cutsforth
Carla Harrison
Paul Coleman
Good to know
Highlights
- 6 hours
- In person
Location
voco Manchester - City Centre by IHG
59 Portland Street
Manchester M1 3HP
How do you want to get there?
Agenda
Think Like a Customer: Roger Cutsforth in Conversation with Paul Coleman
To fully understand people it's not about the right questions for ChatGPT, it's about putting yourself in a customer's shoes. Observing, feeling and talking about their lives, their wants and their needs. At Humanise we believe it has never been more important to connect with others, spending time with them to understand motivations and give clarity to actions. We've cooked meals with families who only own one pan, and we've watched families make numerous evening meals to accommodate all the families dietary needs. Both of these families ticked a box to say they find meal times stressful. Different stresses, stemming from very different starting points. Thinking Like A Customer takes more than a few bar graphs and a word cloud, you need to become them, walk alongside them and listen to both what they are saying and what they are avoiding saying out loud.
Know Before You Grow: Why Audience Strategy Comes First in Podcasting
Before you brief your production team or commit budget to a new show, there's a more important question to answer: who are you actually making this for? Duhh! Understanding your audience properly changes everything about how you approach podcasting. We'll look at listener habits, why planning actually matters, and the reason long-form content is quietly winning while everyone else is panicking about TikTok.
We Need to Talk About the Ws
In Get Carter Productions' session, “We Need to Talk About the Ws”, they'll explore the methodology, nuances and techniques you can use to make digital audio creative stand out, and fit in.