Head and heart: The surprising truth on what it takes to get attention
Join Fourth Floor & Yogscast Games as they discuss how to overcome challenges of discoverability, gain real attention and get a breakthrough
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About this event
- Event lasts 1 hour
Head and heart: The surprising truth on what it takes to get attention in 2025
What to expect from this session: Combine the 20,000 games that will be released on Steam this year with a growing number of places where games are being discussed, promoted and mentioned with the flatlining of playtime and players for new games and new games have a real challenge to get attention and breakthrough. The data points are legion but can be contradictory. Using data from over 2,000 marketing campaigns run by Fourth Floor and focusing on the partnership with Yogscast Games, which spans 22 games, we will uncover what really matters. Expect actionable insights on what metrics actually matter and how to track them, which to ignore and which to take with a pinch of salt. Also, expect to hear a simple truth rarely discussed but trumps all the data points. Whether you're a marketer, product manager, community or influencer manager or an indie dev doing it all yourself, this session will get your thinking.
About Fourth Floor: Games marketing agency with deep expertise in influencer marketing, social and community management, and video production. Founded in 2017, we use unique insight from over 2,000 of campaigns and our combined decades of games industry experience to build marketing strategies that outperform our competitors and drive real impact for our clients.
About Yogscast Games: Yogscast Games was established in 2017, with a simple goal: to work with independent teams to develop and publish games which are as fun to watch as they are to play. Responsible for a string of hits such as PlateUp!, which has sold over two million copies on Steam, and Dungeons & Degenerate Gamblers, which grossed over $1m in its first month on sale, it prides itself in working with tiny teams doing brilliant things.
Session Hosts: Rich Keith, Founder and CEO of Fourth Floor (rich@fourthfloorcreative.co) and Simon Byron, Managing Director of Yogscast Games (byron@yogscast.com).
This session is part of Ukie's Month 2025, a series of curated webinars throughout May 2025, aiming to equip businesses with vital knowledge and insights from leading industry experts on challenges faced collectively within the industry. Each session will comprise of a 40-45 minute webinar, followed by Q&As from the audience and will be recorded and hosted on our UkieTV channel on YouTube.