This Head to Head is about data and its role in service design. How important is data in service design? Where is it used and how might this be improved? Could user researchers hold the key or does more data science need to be involved?

It takes the form of a conversation between two specialists with breakout discussions for participants. It is a fast paced, intensive and engaging event during which you will:

• Learn more about how data is used in service design
• Discover more about how data management can benefit service design
• Understand how data could be more connected to aspects of service design work e.g. user journeys, blueprints, etc.

Join our conversation led by Sally Kerr and Jack Wiggins.

Jack Wiggins works as a Service Designer with West Lothian Council. However, he comes from a Statistics and Operational Research background which helps him see both sides of the coin.

Sally Kerr is an independent consultant specialising in data strategy and innovation. She has a varied public sector background including service design and data driven projects. She is currently working in Scottish Government on Data Strategy.

Head to Head is run by the Distanced Gathering team - Lorri From Sopra Steria and Mike and Barbara from Open Change - for the Service Design Scotland network. You are invited to come along to our next Gathering, and to join our Randomised Coffee Trials.