How AI is Redefining Strategy & Planning - with Oli Feldwick: Module 3

How AI is Redefining Strategy & Planning - with Oli Feldwick:

Module 3 - The Long and Short of AI

AI isn’t just a tool—it’s your new strategic partner. But it works in strange and sometimes unknowable ways.

This 'How To' event series will range from practical techniques and frameworks for today, to rapidly changing behaviours and consumer experiences, to what this means for brand building theory and practice.

Culminating in a look at the coming age of agentic and what it might mean for strategy.

This series covers four modules:

Module 1: Working With AI (on 6th August)

Module 2: The Post Everything Era (on 10th September)

Module 3: The Long and Short of AI (on 8th October)

The changing consumer experience, and media landscape, will disrupt and disintermediate traditional brand channels. If brands are ways to navigate the world, they will continue to be useful to navigate an agentic and AI powered world. However, the channels and platforms at our disposal to build brands will start to change.

This will look at how AI can play a role in driving short-term impacts and performance in the short term, and how it might impact long-term brand building, and how we might start to update our techniques and theories around branding.

Module 4: The Age of Agentic (on 5th November) - get your ticket here

Module 3 Details:

Date: Wednesday 8th October 2025

Time: 5pm-6pm BST

Platform: Teams

Tickets*:

APG Members = £7.50+vat

Non Members = £50+vat

*tickets are non-refundable and we can’t offer catch-up sessions if for any reason you can’t attend.

Please note that all events will be held online via Microsoft Teams. If you’ve registered for an event, you will receive the joining link on the morning of the event, along with a reminder email 45 minutes before it begins. Occasionally, these emails may end up in your spam folder, so please check there if you don’t see them in your inbox.

About Oli Feldwick

I was, perhaps, destined to end up in advertising. Son of a planner and a qualitative researcher, my early years were spent watching ad-reels instead of postman pat. This was followed by a wasted youth of computer gaming, programming and tinkering. And then jobs in research, digital and integrated agencies. Now working at The&Partnership as Chief Innovation Officer and Partner. As a Philosophy graduate, I worry about the ethics of advertising and think the industry is at an important turning point with digital marketing. I explored this theme in my 2016 Admap Essay, "The Uncanny Valley of Personalisation", which explored the pitfalls of personalisation in advertising and how to avoid them. I have since written a Dissertation for the IPA Excellence Diploma on “Unleashing Cyborg Creativity”. I also like trains, obscure walking tours, police procedurals and buying books that I will never get round to reading. I also cook a fabulous bolognese.