Privacy and the protection of children playing games have become a major issue for the games industry. This year, with the changes coming alongside iOS 14.5 and more recent enforcement of the ICO’s Age Appropriate Design Code (AADC) a new level of responsibility will have a profound impact on how we make, promote and use data in games.

On top of this we now have the updated guidance from the UK’s Advertising Standards Authority on advertising in-game purchases which seems set to have a deeper significance on how we think about game design.

In this webinar, Oscar Clark, CSO of Fundamentally Games and author of "Games As A Service" will share some of the insights they uncovered when looking in detail at the implications of these rule changes and what we think game developers need to consider when it comes to promoting, monetisation and managing the data for their titles.

The webinar will explore the following:

• The current and expected impact of the recent changes
• Why we can’t assume players are over 18 anymore
• Potential impacts on Game Design
• Recommendations for UA/Marketing
• What we now need to consider for data and analytics

Join Oscar on Tuesday, October 26th to hear his insight into these new updates on regulation regarding the games industry, and how exactly these will impact things to come.

SESSION 1: 11:00 BST / 06:00 EDT

SESSION 2: 16:00 BST / 11:00 EDT

Sign-up now to avoid disappointment

(Places are limited)

Please note if you are interested in a talk like this to be created specifically for your team contact hi@fundamentally.games